DC Nets Rare Market Share Win in DECEMBER 2010 Sales

Bat-Breakdown: David Finch Goes Writer

No one knows what DC co-publishers Dan DiDio and Jim Lee put on their lists for Santa Claus, but they did get a Christmas wish. For the first time in a very long time, DC Comics led one of the comic book Direct Market’s sales Market Share categories in December 2010.

Bat-Breakdown: David Finch Goes Writer
Bat-Breakdown: David Finch Goes Writer
 

According to Diamond Comic Distributors, who released for December sales data Friday, thanks to the best-selling comic book of the month, David Finch’s  Batman: The Dark Knight #1, along with the next six best-selling titles of the month (and 8 of the Top 10), and the two best-selling graphic novels of the month (Fables Vol. 14: Witches and Superman: Earth One), DC earned a now-rare Market Share victory over the industry dominator Marvel Comics, in the Dollar Share category. Marvel took the Unit Share category for a split of the categories.

The numbers were close in both categories – Marvel’s 38.90% Unit Share to DC’s 36.99%, and DC’s 33.07% Dollar Share to Marvel’s 32.28%.

December’s December 2010 Market Share chart, and the Top 100 Comic Books and Graphic Novels charts (with sales indexes) follow below.

Overall, sales were up in December compared to November across the board, but the numbers are a little less rosy (especially for comic books) compared to 2009 sales.

Graphic novel sales are up, likely thanks in part to the strength of Image’s The Walking Dead hardcovers and trade paperbacks in the 4Q of 2010, but sales of comic books are down across the board – Dec. 2010 vs. Dec. 2009, 4Q 2010 vs. 3Q 2010, 4Q 2010 vs. 4Q 2009, and Year 2010 vs. Year 2009.

That chart also follows below. More Diamond 2010 Year-End sales info can be found here.

Look fore more sales analysis of December 2010, and well as 2010 year-end sales, here on Newsarama in the coming days.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

DC COMICS

33.07%

36.99%

MARVEL COMICS

32.28%

38.90%

DARK HORSE COMICS

5.77%

4.49%

IMAGE COMICS

5.22%

3.44%

IDW PUBLISHING

4.15%

3.38%

DYNAMITE ENTERTAINMENT

2.75%

2.33%

BOOM! STUDIOS

1.95%

1.79%

EAGLEMOSS PUBLICATIONS

1.47%

0.34%

VIZ MEDIA

1.33%

0.66%

AVATAR PRESS

1.04%

1.02%

OTHER NON-TOP 10

10.97%

6.65%

 

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

DECEMBER 2010 VS. NOVEMBER 2010

COMICS

2.58%

2.89%

GRAPHIC NOVELS

5.76%

2.05%

TOTAL COMICS/GN

3.67%

2.81%

DECEMBER 2010 VS. DECEMBER 2009

COMICS

-7.45%

-10.68%

GRAPHIC NOVELS

26.74%

26.24%

TOTAL COMICS/GN

2.20%

-8.11%

FOURTH QUARTER 2010 VS. THIRD QUARTER 2010

COMICS

-1.89%

-4.39%

GRAPHIC NOVELS

3.35%

6.24%

TOTAL COMICS/GN

-0.16%

-3.45%

FOURTH QUARTER 2010 VS. FOURTH QUARTER 2009

COMICS

-4.72%

-8.72%

GRAPHIC NOVELS

16.96%

23.27%

TOTAL COMICS/GN

1.74%

-6.36%

YEAR 2010 VS. YEAR 2009

COMICS

-4.65%

-5.91%

GRAPHIC NOVELS

-1.02%

-1.52%

TOTAL COMICS/GN

-3.48%

-5.54%

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in December 2010

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

142.24

BATMAN THE DARK KNIGHT #1

$3.99

DC 

2

5

120.70

GREEN LANTERN #60

$2.99

DC 

3

7

119.27

BRIGHTEST DAY #15

$2.99

DC 

4

8

118.35

BRIGHTEST DAY #16

$2.99

DC 

5

13

114.13

GREEN LANTERN #61

$2.99

DC 

6

2

113.09

BATMAN INCORPORATED #2

$3.99

DC 

7

18

108.78

BATMAN AND ROBIN #18

$2.99

DC 

8

3

107.24

NEW AVENGERS #7

$3.99

MAR

9

4

106.00

AVENGERS #8

$3.99

MAR

10

20

100.00

BATMAN #705

$2.99

DC 

11

11

90.65

WOLVERINE BEST THERE IS #1

$3.99

MAR

12

25

89.00

FLASH #7

$2.99

DC 

13

9

88.51

AMAZING SPIDER-MAN #650 BIG

$3.99

MAR

14

10

88.16

UNCANNY X-MEN #531

$3.99

MAR

15

12

87.76

UNCANNY X-FORCE #3

$3.99

MAR

16

28

85.97

GREEN LANTERN CORPS #55

$2.99

DC 

17

14

85.44

SECRET AVENGERS #8

$3.99

MAR

18

29

85.32

FLASH #8

$2.99

DC 

19

15

83.79

X-MEN #6

$3.99

MAR

20

16

83.48

WOLVERINE #4

$3.99

MAR

21

19

76.67

JUSTICE LEAGUE OF AMERICA #52

$3.99

DC 

22

36

72.83

NEMESIS #4 (MR)

$2.99

MAR

23

21

71.36

THOR #618

$3.99

MAR

24

23

69.96

SHADOWLAND #5 SL

$3.99

MAR

25

22

69.67

GREEN LANTERN EMERALD WARRIORS #5

$3.99

DC 

26

42

68.01

SUPERMAN #706

$2.99

DC 

27

24

67.77

CAPTAIN AMERICA #613

$3.99

MAR

28

27

66.22

INVINCIBLE IRON MAN #33

$3.99

MAR

29

43

66.07

X-MEN LEGACY #243

$2.99

MAR

30

17

65.57

BATMAN ANNUAL #28

$4.99

DC 

31

45

63.73

DAREDEVIL #512 SL

$2.99

MAR

32

44

63.24

BUFFY VAMPIRE SLAYER #39

$2.99

DAR

33

30

62.71

GREEN LANTERN LARFLEEZE CHRISTMAS SPECIAL #1

$3.99

DC 

34

73

61.62

GENERATION HOPE #2

$2.99

MAR

35

47

60.24

FANTASTIC FOUR #586 BIG

$2.99

MAR

36

31

60.01

DETECTIVE COMICS #872

$3.99

DC 

37

49

58.23

GREEN ARROW #7

$2.99

DC 

38

52

56.11

WONDER WOMAN #605

$2.99

DC 

39

33

55.12

INCREDIBLE HULKS #618

$3.99

MAR

40

34

54.94

HULK #28

$3.99

MAR

41

35

54.51

ULTIMATE COMICS AVENGERS 3 #5

$3.99

MAR

42

38

53.28

ULTIMATE COMICS SPIDER-MAN #151

$3.99

MAR

43

26

52.99

DETECTIVE COMICS ANNUAL #12

$4.99

DC 

44

70

52.36

BLACK PANTHER MAN WITHOUT FEAR #513

$2.99

MAR

45

58

52.34

BIRDS OF PREY #7

$2.99

DC 

46

39

52.32

ASTONISHING X-MEN XENOGENESIS #4

$3.99

MAR

47

48

51.84

CARNAGE #2

$3.99

MAR

48

41

51.62

INCREDIBLE HULKS #619

$3.99

MAR

49

40

51.15

ACTION COMICS #896

$3.99

DC 

50

64

50.51

SUPERIOR #3 (MR)

$2.99

MAR

51

59

50.38

JUSTICE LEAGUE GENERATION LOST #15

$2.99

DC 

52

61

50.21

SUPERBOY #2

$2.99

DC 

53

63

49.79

JUSTICE SOCIETY OF AMERICA #46

$2.99

DC 

54

65

49.08

JUSTICE LEAGUE GENERATION LOST #16

$2.99

DC 

55

66

48.80

RED ROBIN #18

$2.99

DC 

56

68

48.57

DAKEN DARK WOLVERINE #4

$2.99

MAR

57

67

48.35

SUPERMAN BATMAN #79

$2.99

DC 

58

69

48.19

DEADPOOL #30

$2.99

MAR

59

46

48.01

HEROES FOR HIRE #1

$3.99

MAR

60

72

46.95

X-23 #4

$2.99

MAR

61

50

44.38

ULTIMATE COMICS THOR #3

$3.99

MAR

62

78

44.17

THUNDERBOLTS #151

$2.99

MAR

63

79

43.90

AVENGERS ACADEMY #7

$2.99

MAR

64

51

43.42

ULTIMATE COMICS DOOM #1

$3.99

MAR

65

82

42.89

SHIELD #5

$2.99

MAR

66

37

42.73

ACTION COMICS ANNUAL #13

$4.99

DC 

67

85

41.80

X-FACTOR #212

$2.99

MAR

68

53

41.79

SHADOWLAND AFTER FALL #1

$3.99

MAR

69

54

41.59

CHAOS WAR #4

$3.99

MAR

70

86

41.09

TEEN TITANS #90

$2.99

DC 

71

55

40.86

ASTONISHING SPIDER-MAN WOLVERINE #4

$3.99

MAR

72

89

39.87

BATGIRL #16

$2.99

DC 

73

57

39.62

LEGION OF SUPER HEROES #8

$3.99

DC 

74

32

38.86

BATMAN 80 PAGE GIANT 2010 #1

$5.99

DC 

75

95

38.60

NEW MUTANTS #20

$2.99

MAR

76

60

37.60

ADVENTURE COMICS #521

$3.99

DC 

77

104

36.48

SECRET WARRIORS #23

$2.99

MAR

78

6

36.38

FABLES #100 (MR) (NOTE PRICE)

$9.99

DC 

79

105

35.73

SUPERGIRL #59

$2.99

DC 

80

107

35.54

TITANS #30

$2.99

DC 

81

71

35.27

TIME MASTERS VANISHING POINT #5

$3.99

DC 

82

74

34.60

DC UNIVERSE LEGACIES #8

$3.99

DC 

83

75

34.28

BATMAN STREETS OF GOTHAM #18

$3.99

DC 

84

150

34.15

SPIDER-GIRL #2 BIG

$2.99

MAR

85

115

33.74

GOTHAM CITY SIRENS #18

$2.99

DC 

86

62

33.66

TRUE BLOOD #6

$3.99

IDW

87

77

33.18

DEADPOOLMAX #3 (MR)

$3.99

MAR

88

56

32.30

WHAT IF 200

$4.99

MAR

89

81

31.86

CHAOS WAR X-MEN #1

$3.99

MAR

90

108

31.67

LADY MECHANIKA #1 CVR A BENITEZ

$2.99

ASP

91

84

31.40

WHAT IF WOLVERINE FATHER

$3.99

MAR

92

83

31.31

DARK TOWER GUNSLINGER LITTLE SISTERS ELURIA #1

$3.99

MAR

93

98

31.27

STAR WARS LEGACY WAR #1

$3.50

DAR

94

123

30.96

SECRET SIX #28

$2.99

DC 

95

76

30.95

BOYS #49 (MR)

$3.99

DYN

96

87

30.77

THOR FOR ASGARD #5

$3.99

MAR

97

103

30.60

HELLBOY SLEEPING & DEAD #1

$3.50

DAR

98

126

30.54

ZATANNA #8

$2.99

DC 

99

88

30.06

AMERICAN VAMPIRE #9 (MR)

$3.99

DC 

100

91

29.73

WHAT IF SPIDER-MAN

$3.99

MAR

TOP 100 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in December 2010

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

18.99

FABLES TP VOL 14 WITCHES (MR)

$17.99

DC 

2

3

11.90

SUPERMAN EARTH ONE HC

$19.99

DC 

3

18

10.13

WALKING DEAD TP VOL 01 DAYS GONE BYE

$9.99

IMA

4

2

8.28

BRIGHTEST DAY HC VOL 01

$29.99

DC 

5

5

8.28

PLANETARY TP BOOK 04 SPACETIME ARCHAEOLOGY

$17.99

DC 

6

23

6.09

WALKING DEAD TP VOL 13 TOO FAR GONE (MR)

$14.99

IMA

7

24

5.97

WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG)

$14.99

IMA

8

29

5.94

SWEET TOOTH TP VOL 02 IN CAPTIVITY (MR)

$12.99

DC 

9

59

5.53

STAR WARS CLONE WARS YR TP VOL 06 DEADLY HANDS OF SHON JU

$7.99

DAR

10

4

5.49

SUPERMAN SECRET ORIGIN DELUXE HC

$29.99

DC 

11

19

4.85

IRREDEEMABLE TP VOL 05

$16.99

BOO

12

27

4.75

STAR WARS LEGACY TP VOL 10 EXTREMES

$15.99

DAR

13

22

4.69

BATMAN THE WIDENING GYRE HC VOL 01

$19.99

DC 

14

61

4.17

BLEACH TP VOL 33

$9.99

VIZ

15

9

3.89

BUFFY THE VAMPIRE SLAYER TALES HC

$29.99

DAR

16

43

3.87

WALKING DEAD TP VOL 03 SAFETY BEHIND BARS

$14.99

IMA

17

42

3.64

UNCANNY X-MEN TP BIRTH OF GENERATION HOPE

$16.99

MAR

18

49

3.55

SUPERMAN BATMAN BIG NOISE TP

$14.99

DC 

19

10

3.54

X-NECROSHA TP

$34.99

MAR

20

34

3.52

X-FORCE SEX AND VIOLENCE HC

$19.99

MAR

21

30

3.51

INCORRUPTIBLE TP VOL 03 (MR)

$16.99

BOO

22

33

3.47

CHRONICLES OF CONAN TP VOL 20 NIGHT OF WOLF

$18.99

DAR

23

64

3.36

YOTSUBA & ! GN VOL 09

$10.99

HAC

24

53

3.29

BATMAN DEAD TO RIGHTS TP

$14.99

DC 

25

132

3.24

SONIC THE HEDGEHOG ARCHIVES TP VOL 14

$7.95

ARC

26

66

3.21

GUILD TP VOL 01

$12.99

DAR

27

38

3.18

BATGIRL THE GREATEST STORIES EVER TOLD TP

$19.99

DC 

28

8

3.17

PREACHER HC BOOK 03 (MR)

$39.99

DC 

29

54

3.10

WALKING DEAD TP VOL 12 LIFE AMONG THEM

$14.99

IMA

30

55

3.07

WALKING DEAD TP VOL 05 BEST DEFENSE (NEW PTG)

$14.99

IMA

31

60

3.06

BATMAN CHRONICLES TP VOL 10

$14.99

DC 

32

45

2.91

SHOWCASE PRESENTS OUR ARMY AT WAR TP VOL 01

$19.99

DC 

33

62

2.88

WALKING DEAD TP VOL 04 HEARTS DESIRE (NEW PTG)

$14.99

IMA

34

76

2.81

JUSTICE SOCIETY OF AMERICA AXIS OF EVIL TP

$14.99

DC 

35

21

2.75

HACK SLASH OMNIBUS TP VOL 03 (IMAGE ED)

$34.99

IMA

36

48

2.72

DEADPOOL TEAM-UP TP VOL 01 GOOD BUDDIES

$19.99

MAR

37

126

2.65

VAMPIRE KNIGHT TP VOL 11

$9.99

VIZ

38

71

2.64

WALKING DEAD TP VOL 06 SORROWFUL LIFE (MR)

$14.99

IMA

39

6

2.64

VAMPIRELLA ARCHIVES HC VOL 01

$49.99

DYN

40

93

2.62

SCOTT PILGRIM GN VOL 01 PRECIOUS LITTLE LIFE

$11.99

ONI

41

80

2.62

AXE COP TP VOL 01

$14.99

DAR

42

77

2.60

WALKING DEAD TP VOL 10 WHAT WE BECOME

$14.99

IMA

43

79

2.59

WALKING DEAD TP VOL 11 FEAR THE HUNTERS (MR)

$14.99

IMA

44

51

2.55

TWO STEP TP (MR)

$19.99

DC 

45

82

2.51

JOHN CARTER OF MARS WEIRD WORLDS TP

$14.99

DAR

46

75

2.49

WALKING DEAD TP VOL 09 HERE WE REMAIN (MR)

$14.99

IMA

47

35

2.48

CLASSIC GI JOE TP VOL 10

$24.99

IDW

48

26

2.44

WALKING DEAD HC VOL 01 (MR)

$34.99

IMA

49

90

2.39

TALES FROM WONDERLAND TP VOL 03

$12.99

ZEN

50

39

2.38

STAR WARS OMNIBUS TP QUINLAN VOS JEDI IN DARKNESS

$24.99

DAR

51

50

2.37

MYSTERY SOCIETY TP VOL 01

$19.99

IDW

52

58

2.34

TALES OF THE GREEN LANTERN CORPS TP VOL 03

$19.99

DC 

53

7

2.28

MMW GOLDEN AGE MARVEL COMICS HC VOL 05

$59.99

MAR

54

85

2.28

TWISTED TOYFARE THEATRE TP VOL 11

$12.99

WIZ

55

96

2.28

SIEGE TP AVENGERS INITIATIVE

$15.99

MAR

56

103

2.25

WALKING DEAD TP VOL 07 THE CALM BEFORE (NEW PTG)

$14.99

IMA

57

110

2.23

THOR MIGHTY AVENGER GN TP VOL 01 GOD WHO FELL INTO EARTH

$14.99

MAR

58

113

2.23

DARKSTALKERS TP VOL 02 NIGHT WARRIORS

$12.99

UDO

59

100

2.22

SIEGE TP THUNDERBOLTS

$15.99

MAR

60

13

2.22

MMW DEFENDERS HC VOL 02

$54.99

MAR

61

70

2.20

MARVEL UNIVERSE VS PUNISHER HC

$19.99

MAR

62

14

2.20

MMW MARVEL TEAM-UP HC VOL 01

$54.99

MAR

63

84

2.19

HITMAN TP VOL 03 LOCAL HEROES

$17.99

DC 

64

73

2.16

CAPTAIN AMERICA PREM HC NO ESCAPE

$19.99

MAR

65

160

2.15

ROSARIO VAMPIRE SEASON II TP VOL 03

$9.99

VIZ

66

31

2.14

VAMPIRELLA ART OF HC

$29.99

DYN

67

114

2.12

TEEN TITANS RAVAGER FRESH HELL TP

$14.99

DC 

68

106

2.11

WALKING DEAD TP VOL 08 MADE TO SUFFER (MR)

$14.99

IMA

69

65

2.10

MAGNUS ARCHIVES TP VOL 01

$19.99

DAR

70

128

2.05

SCOTT PILGRIM GN VOL 02 VS THE WORLD

$11.99

ONI

71

95

2.04

BOOSTER GOLD THE TOMORROW MEMORY TP

$17.99

DC 

72

175

2.03

NGE SHINJI IKARI RAISING PROJECT TP VOL 07

$9.99

DAR

73

116

2.02

STREET FIGHTER GAIDEN TP VOL 01

$12.95

UDO

74

97

2.00

STREET FIGHTER LEGENDS IBUKI TP VOL 03

$14.99

UDO

75

125

1.99

VENGEANCE OF MOON KNIGHT TP VOL 02 KILLED NOT DEAD

$14.99

MAR

76

12

1.98

WALKING DEAD COMPENDIUM TP VOL 01 (MR)

$59.99

IMA

77

36

1.98

POWERS DEFINITIVE COLLECTION HC VOL 04 (MR)

$34.99

MAR

78

162

1.96

HETALIA AXIS POWERS GN VOL 02 (MR)

$10.99

TOK

79

88

1.94

SPIDER-MAN TP REAL CLONE SAGA

$19.99

MAR

80

32

1.90

MAD WOMAN O/T SACRED HEART HC (MR)

$29.95

HUM

81

137

1.89

SPIDER-MAN NOIR TP EYES WITHOUT A FACE GN

$14.99

MAR

82

182

1.86

OURAN HIGH SCHOOL HOST CLUB TP VOL 15

$9.99

VIZ

83

108

1.84

ORC STAIN TP VOL 01 (MR)

$17.99

IMA

84

63

1.84

THOR PREM HC IF ASGARD SHOULD PERISH

$24.99

MAR

85

46

1.83

BLACKEST NIGHT HC

$29.99

DC 

86

291

1.80

DEADPOOL TP VOL 01 SECRET INVASION

$14.99

MAR

87

101

1.79

INCREDIBLE HERCULES TP NEW PRINCE OF POWER

$19.99

MAR

88

123

1.77

VAMPIRELLA MASTERS SERIES TP VOL 02 WARREN ELLIS

$14.99

DYN

89

124

1.77

PINOCCHIO VAMPIRE SLAYER GN VOL 02

$14.95

SLA

90

104

1.76

MARVELS TP EYE OF CAMERA

$19.99

MAR

91

167

1.76

SUPER FRIENDS HEAD OF THE CLASS TP

$12.99

DC 

92

212

1.76

CHEW TP VOL 01 (MR)

$9.99

IMA

93

197

1.71

INU YASHA TP VOL 55

$9.99

VIZ

94

89

1.71

TRANSFORMERS ONGOING TP VOL 02 INTERNATIONAL INCIDENT

$19.99

IDW

95

74

1.71

DEADPOOL TEAM-UP HC VOL 02 SPECIAL RELATIONSHIP

$24.99

MAR

96

17

1.71

BATMAN DARK KNIGHT ARCHIVES HC VOL 07

$59.99

DC 

97

118

1.71

SIN CITY NEW MILLER CVR TP VOL 06 BOOZE BROADS BULLETS (MR)

$17.00

DAR

98

94

1.70

EMITOWN TP

$24.99

IMA

99

149

1.67

MAGDALENA ORIGIN TP VOL 01

$14.99

IMA

100

81

1.66

X-FORCE PREM HC CABLE & NEW MUTANTS

$24.99

MAR

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