BATMAN's Return Turns NOVEMBER Comics Sales Into Dogfight

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The return of Bruce Wayne to the DC Universe in November helped turn the month into a rare dogfight among DC and Marvel Comics at the top of Diamond Comic Distributors November 2010 Sales and Market Share charts.

DC's Batman titles accounted for the top-selling comic book sold to the Direct Market in November (Batman: The Return), plus 4 of the Top 5 and 5 of the Top 10.

Add DC's Brightest Day into the mix (#'s 13 and 14 were the 6th and 7th bestselling titles), along with Green Lantern #59 at #9, and the publisher dominated the Top 10, scoring 8 of the 10 bestselling books of the month.

Only Marvel's Avengers #7 at #3 and Amazing Spider-Man #648 at #8 prevented a DC clean sweep of the Top 10.

The industry's 3rd ranked publisher in terms of Market Share, Image Comics, scored the top-selling graphic novel/trade paperback of the month, the always strong latest volume of The Walking Dead (Vol. 13: Too Far Gone), no doubt boosted more than usual by the highly-rated first season of the TV series adaptation.

As mentioned, the Batman-led surge at the top of the comic book sales charts helped DC almost topple Marvel in terms of Market Share, but the now-regular market leader managed to hold on in both sales categories.

Marvel sold 39.81% of all titles sold to retailers in November, with DC just a little more than 2 percentage points behind at 37.10%.

Things were even closer in terms of Dollar Share, where Marvel held onto their lead by a little over a single percentage point 34.45% to DC's 33.08%.

And even if you regard as closer-than-usual horserace between the two giant publishing rivals as good news, or don't have a horse in the race at all, some of the November 2010 sales news is a little sobering any way you spin it.

Comics and graphic novel sales are down 2.23% in units and 6.64% in dollars as compared to October 2010 sales. Thanks to the surge in graphic novel sales, November 2010 is slightly up in unit sales compared to November 2009 (.24%), but down 8.28% in dollars.

Overall, 2010 comics and graphic novel sales are down 4.18% compared Year-to-Date in 2009 in units, and 5.66% in dollar sales.

The November 2010 Market Share chart, comparative sales chart, Top 100 Comic Book Sales chart (with sales indexes) and Top 10 Graphic Novels chart follow below.

TOP COMIC BOOK AND GRAPHIC NOVEL PUBLISHERS 

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

34.45%

39.81%

DC COMICS

33.08%

37.10%

IMAGE COMICS

5.68%

4.32%

DARK HORSE COMICS

5.30%

3.81%

IDW PUBLISHING

4.16%

3.37%

DYNAMITE ENTERTAINMENT

4.00%

3.54%

BOOM! STUDIOS

1.94%

1.78%

VIZ MEDIA

1.12%

0.59%

ONI PRESS

0.70%

0.25%

AVATAR PRESS

0.63%

0.36%

OTHER NON-TOP 10

8.94%

5.08%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

NOVEMBER 2010 VS. OCTOBER 2010

COMICS

-6.34%

-3.59%

GRAPHIC NOVELS

-9.30%

0.46%

TOTAL COMICS/GN

-6.64%

-2.23%

NOVEMBER 2010 VS. NOVEMBER 2009

COMICS

-10.20%

-4.86%

GRAPHIC NOVELS

14.84%

11.70%

TOTAL COMICS/GN

-8.28%

0.24%

YEAR-TO-DATE 2010 VS. YEAR-TO-DATE 2009

COMICS

-5.79%

-4.64%

GRAPHIC NOVELS

-4.35%

-3.22%

TOTAL COMICS/GN

-5.66%

-4.18%

 

 

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in November 2010

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

152.65

BATMAN THE RETURN

$4.99

DC 

2

2

146.58

BATMAN INCORPORATED #1

$3.99

DC 

3

3

137.64

AVENGERS #7

$3.99

MAR

4

4

127.28

BATMAN RETURN OF BRUCE WAYNE #6

$3.99

DC 

5

5

123.20

BATMAN AND ROBIN #16

$3.99

DC 

6

9

122.61

BRIGHTEST DAY #13

$2.99

DC 

7

12

120.30

BRIGHTEST DAY #14

$2.99

DC 

8

7

118.13

AMAZING SPIDER-MAN #648

$3.99

MAR

9

14

116.81

GREEN LANTERN #59

$2.99

DC 

10

16

108.26

BATMAN AND ROBIN #17

$2.99

DC 

11

8

102.32

NEW AVENGERS #6

$3.99

MAR

12

20

100.00

BATMAN #704

$2.99

DC 

13

11

92.01

SECRET AVENGERS #7

$3.99

MAR

14

13

88.95

UNCANNY X-MEN #530

$3.99

MAR

15

25

88.44

FLASH #6

$2.99

DC 

16

26

88.09

GREEN LANTERN CORPS #54

$2.99

DC 

17

15

86.87

X-MEN #5

$3.99

MAR

18

22

86.67

UNCANNY X-FORCE #2

$3.99

MAR

19

6

85.60

AMAZING SPIDER-MAN #647

$4.99

MAR

20

17

80.64

AMAZING SPIDER-MAN #649

$3.99

MAR

21

18

79.13

WOLVERINE #3

$3.99

MAR

22

19

78.03

JUSTICE LEAGUE OF AMERICA #51

$3.99

DC 

23

21

75.39

THOR #617

$3.99

MAR

24

23

72.60

CAPTAIN AMERICA #612

$3.99

MAR

25

24

71.03

GREEN LANTERN EMERALD WARRIORS #4

$3.99

DC 

26

35

70.94

SUPERMAN #705

$2.99

DC 

27

39

67.31

BATWOMAN #0

$2.99

DC 

28

40

67.09

X-MEN LEGACY #242

$2.99

MAR

29

27

64.30

AVENGERS PRIME #4

$3.99

MAR

30

44

63.16

BUFFY VAMPIRE SLAYER #38 LAST GLEAMING PT 3

$2.99

DAR

31

28

62.84

INVINCIBLE IRON MAN #32

$3.99

MAR

32

10

62.19

ULTIMATE COMICS SPIDER-MAN #150

$5.99

MAR

33

45

60.88

SUPERBOY #1

$2.99

DC 

34

46

60.69

GREEN ARROW #6

$2.99

DC 

35

30

59.33

HULK #27

$3.99

MAR

36

50

57.87

FANTASTIC FOUR #585

$2.99

MAR

37

33

57.35

GENERATION HOPE #1

$3.99

MAR

38

31

56.65

DETECTIVE COMICS #871

$3.99

DC 

39

32

56.40

ULTIMATE COMICS AVENGERS 3 #4

$3.99

MAR

40

36

54.30

AVENGERS CHILDRENS CRUSADE #3

$3.99

MAR

41

34

54.13

INCREDIBLE HULKS #616

$3.99

MAR

42

53

53.19

SUPERIOR #2 (MR)

$2.99

MAR

43

52

52.81

BIRDS OF PREY #6

$2.99

DC 

44

37

52.66

INCREDIBLE HULKS #617

$3.99

MAR

45

54

51.50

JUSTICE SOCIETY OF AMERICA #45

$2.99

DC 

46

55

51.38

JUSTICE LEAGUE GENERATION LOST #13

$2.99

DC 

47

38

50.74

ACTION COMICS #895

$3.99

DC 

48

57

50.18

JUSTICE LEAGUE GENERATION LOST #14

$2.99

DC 

49

59

50.11

DAKEN DARK WOLVERINE #3

$2.99

MAR

50

43

48.81

ULTIMATE COMICS THOR #2

$3.99

MAR

51

62

48.80

RED ROBIN #17

$2.99

DC 

52

29

48.62

THUNDERBOLTS #150

$4.99

MAR

53

42

48.13

BATMAN ODYSSEY #5

$3.99

DC 

54

64

48.07

DEADPOOL #29

$2.99

MAR

55

63

48.05

SUPERMAN BATMAN #78

$2.99

DC 

56

67

47.88

X-23 #3

$2.99

MAR

57

41

44.80

VAMPIRELLA #1

$3.99

DE

58

49

44.78

ASTONISHING THOR #1

$3.99

MAR

59

47

44.76

THANOS IMPERATIVE #6

$3.99

MAR

60

72

44.43

WALKING DEAD #79 (MR)

$2.99

IMA

61

48

43.90

CHAOS WAR #3

$3.99

MAR

62

75

43.68

BATMAN BEYOND #6

$2.99

DC 

63

83

40.84

X-FACTOR #211

$2.99

MAR

64

78

40.55

TEEN TITANS #89

$2.99

DC 

65

51

40.54

LEGION OF SUPER HEROES #7

$3.99

DC 

66

87

39.83

AVENGERS ACADEMY #6

$2.99

MAR

67

86

39.60

BATGIRL #15

$2.99

DC 

68

90

39.01

NEW MUTANTS #19

$2.99

MAR

69

88

38.97

SUPERGIRL #58

$2.99

DC 

70

60

38.32

SCARLET #3 (MR)

$3.95

MAR

71

56

37.63

ADVENTURE COMICS #520

$3.99

DC 

72

95

37.01

TITANS #29

$2.99

DC 

73

98

36.89

SECRET WARRIORS #22

$2.99

MAR

74

68

36.69

SPIDER-GIRL #1

$3.99

MAR

75

74

36.14

CAPTAIN AMERICA MAN OUT OF TIME #1

$3.99

MAR

76

65

35.86

DEADPOOLMAX #2 (MR)

$3.99

MAR

77

66

35.60

DC UNIVERSE LEGACIES #7

$3.99

DC 

78

69

35.50

OSBORN #1

$3.99

MAR

79

70

34.33

BATMAN STREETS OF GOTHAM #17

$3.99

DC 

80

58

33.97

TRUE BLOOD #5

$3.99

IDW

81

106

33.92

RED HOOD LOST DAYS #6

$2.99

DC 

82

105

33.90

GOTHAM CITY SIRENS #17

$2.99

DC 

83

93

32.84

IRON MAN THOR #1

$3.99

MAR

84

76

32.10

THOR FOR ASGARD #4

$3.99

MAR

85

110

31.70

ZATANNA #7

$2.99

DC 

86

113

31.50

NAMOR FIRST MUTANT #3

$2.99

MAR

87

97

31.34

HELLBOY DOUBLE FEATURE OF EVIL ONE SHOT #1

$3.50

DAR

88

77

31.15

CHAOS WAR DEAD AVENGERS #1

$3.99

MAR

89

80

30.71

PUNISHER IN BLOOD #1

$3.99

MAR

90

71

30.68

BOYS #48 (MR)

$3.99

DE

91

115

30.61

SECRET SIX #27

$2.99

DC 

92

79

30.44

AMERICAN VAMPIRE #8 (MR)

$3.99

DC 

93

85

30.27

CHAOS WAR THOR #1

$3.99

MAR

94

82

30.10

JSA ALL STARS #12

$3.99

DC 

95

117

29.85

NAMOR FIRST MUTANT #4

$2.99

MAR

96

89

29.55

X-MEN TO SERVE AND PROTECT #1

$3.99

MAR

97

92

28.55

SHE-HULKS #1

$3.99

MAR

98

96

28.16

INVADERS NOW #3

$3.99

MAR

99

122

28.01

DEADPOOL CORPS #8

$2.99

MAR

100

81

27.44

KEVIN SMITH GREEN HORNET #9

$3.99

DE

 

TOP 10 TRADE PAPERBACKS & GRAPHIC NOVELS

RANK

DESCRIPTION

PRICE

ITEM

CODE

VENDOR

1

THE WALKING DEAD VOLUME 13: TOO FAR GONE TP

$14.99

SEP100413

IMA

2

SERENITY: SHEPHERD'S TALE HC

$14.99

JUL100030

DAR

3

SUPERMAN: EARTH ONE HC

$19.99

JUN100127

DC

4

THE BOYS VOLUME 7: THE INNOCENTS TP

$19.99

SEP100958

DE

5

BATMAN AND ROBIN DELUXE VOLUME 2: BATMAN VS. ROBIN HC

$24.99

JUL100190

DC

6

CHEW VOLUME 3: JUST DESSERTS TP

$12.99

SEP100449

IMA

7

EX MACHINA VOLUME 10: TERM LIMITS TP

$14.99

AUG100241

DC

8

SIEGE TP

$19.99

AUG100700

MAR

9

THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP

$9.99

JUL068351

IMA

10

GREEN LANTERN: AGENT ORANGE TP

$14.99

AUG100204

DC

 

 

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