'Next Big Thing' - MARVEL: POINT ONE LIVE!

Marvel's latest "Next Big Thing" conference call with the press isn't focusing on one story, it's focusing on several — the newly announced "Point One" initiative, with the publisher looking to broaden their audience with new reader-friendly ".1" issues of their most popular titles.

The call's starting soon, with Marvel Vice President Executive Editors Tom Brevoort and Axel Alonso on the line, along with Senior Vice-President Sales & Circulation David Gabriel. Follow along with Newsarama's coverage below, and until then, enjoy this cover of February's Wolverine #5.1, illustrated by Paolo Rivera.

Will the Point One initiative succeed in bringing in new readers?

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