DC Announces Bi-Coastal Realignment, Comics Stays in NYC

DC Comics is staying in New York City.

After more than a year of speculation that a move to Los Angeles was imminent following the creation of "DC Entertainment," Warner Bros. and DC confirmed Tuesday afternoon that the publishing division is staying put. 

There are moves coming, in what the company is calling a "bi-coastal realignment." The multi-media and digital content production aspects of DC will relocate to a Warner Bros.-managed property in Burbank, Calif.

By the end of 2011, everything having to do with DC Entertainment's "development and production of feature films, television, digital media, video games and consumer products as well as the company’s administrative functions" will be located on their west coast facility.

An "organizational announcement" had been expected this week following comments from Warner Bros. CEO Barry Meyer. Jeff Robinov, President, Warner Bros. Pictures Group, said in a statement that the move was meant to create "a seamless, cohesive unit that will bring even more great characters and content to consumers everywhere."

In September 2009, DC Entertainment was established to solidify the relationship between the DC Comics publishing division and other arms of parent company Warner Bros., most notably film and television. Diane Nelson, former president of home video label Warner Premiere, serves as DC Entertainment President.

Jim Lee, founder and editorial director of DC's WildStorm imprint, and DC executive editor Dan Didio were named DC Entertainment co-publishers in February 2010. The company's current "Green Lantern" and "The Flash" writer, Geoff Johns, was named Chief Creative Officer in the same announcement.

DC Comics has been located in New York City since its founding as "National Allied Publications" in 1934, with offices in midtown Manhattan. In 1938, the publisher's "Action Comics #1" introduced Superman, the first modern superhero.

The official release follows:

DC ENTERTAINMENT ANNOUNCES BI-COASTAL REALIGNMENT STRATEGY

MULTI-MEDIA AND DIGITAL BUSINESSES RELOCATE TO LOS ANGELES WHILE DC COMICS PUBLISHING TO REMAIN IN NEW YORK CITY

Press Release

(September 21, 2010 – New York)  DC Entertainment, as part of its ongoing strategy to integrate the DC Comics business, brand and characters into Warner Bros. Entertainment’s content and distribution operations, will relocate its business functions related to and supporting multi-media and digital content production to Burbank, California.  DCE’s publishing operations will remain in New York, continuing DC Comics’ 75-plus year legacy of leadership in the comic book arena.  These announcements were made today by Diane Nelson, President, DC Entertainment.

“These organizational changes reinforce the strengths of DC’s greatest legacies – most importantly its people and its creative talent – and offer greater opportunity for maximum growth, success and efficiency in the future,” said Nelson.  “Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros.”

“This strategic business realignment allows us to fully integrate and expand the DC brand in feature films as well as across multiple distribution platforms of Warner Bros. and Time Warner,” said Jeff Robinov, President, Warner Bros. Pictures Group, to whom Nelson reports.  “We are creating a seamless, cohesive unit that will bring even more great characters and content to consumers everywhere.”    

The relocation process is scheduled to be completed by the end of 2011, with DCE’s businesses related to the development and production of feature films, television, digital media, video games and consumer products as well as the company’s administrative functions relocating to a Warner Bros.-managed property in Burbank, CA.  DC Comics’ publishing operations, which have been the bedrock since the company’s inception with an annual output of over 1,100 comic books, 300 graphic novels and MAD magazine, will remain in New York.  The bi-coastal business units will work more closely together to continue elevating the powerful DCE brand.  

DC Entertainment was founded in September 2009 to fully realize the power and value of the DC Comics brand and characters across all media and platforms.  The senior management team responsible for shepherding DCE through this reorganization is comprised of Nelson, Geoff Johns, Chief Creative Officer; John Rood, Executive Vice President, Sales, Marketing and Business Development; and Jim Lee and Dan DiDio, Co-Publishers of DC Comics.  

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