Hero Initiative Announces The NEW AVENGERS 100 PROJECT

Hero Initiative & NEW AVENGERS 100

"NEW AVENGERS ASSEMBLE!"

"100 Top Artists Assemble for Hero Initiative’s Next “Marvel 100” Project"

LOS ANGELES, CA (September 7, 2010) – Over the last three years, The Hero Initiative, a charity dedicated to helping older comic creators in medical or financial need, has enlisted the aid of 100 top-flight artists to create The Ultimate Spider-Man #100 Project, The Hulk 100 Project, and the Wolverine: Weapon X 100 Project -- collections of 100 original covers featuring great Marvel characters. This year, The Hero Initiative reprises the program with Marvel’s premier super hero team.

Exclusive look at the Todd Nauck cover

The call has gone out to create The New Avengers 100 Project, and dozens of artists are putting pen to paper. Marvel Comics has generously donated 100 blank-covered cardstock copies of New Avengers #1 to Hero, with artists involved including well-known stars such as Howard Chaykin, Ian Churchill, Mike Deodato, Terry Dodson, Steve Epting, Dave Gibbons, Adam Kubert and more.

“Every year, these projects get me back to the drawing board to work on some of my favorite characters,” said Hero Initiative Board member and longtime Marvel artist John Romita. “We have a great lineup of artists slated, and it’s even more fun for me to see the great covers come in than it is to draw my own!”

“The Hero Initiative does important work for some of our most treasured creators and Marvel’s glad to be part of that,” said Dan Buckley, Publisher & CEO, Print, Animation & Digital Media, Marvel Worldwide, Inc. “Taking the hottest franchise in comics—the Avengers—and combining it with the top talent in the industry is a win all around..”

All 100 original New Avengers covers will be published in a book slated for release in 2011, and a public viewing of all covers will be scheduled as well.

Art attached: “100 New Avengers” covers by Mike Mayhew, Tone Rodriguez, John Romita

John Romita

Tone Rodriguez

Mike Mayhew

About Hero Initiative

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterday’s creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It’s a chance for all of us to give back something to the people who have given us so much enjoyment.

Since its inception, The Hero Initiative has had the good fortune to grant over $400,000 to the comic book veterans who have paved the way for those in the industry today. For more information, visit www.heroinitiative.org or call 626-676-6354.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com. 

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