FATHOM Helps Clean Up the Gulf ... For Real
FATHOM Helps Clean Up the Gulf
In the world of the comic book Fathom, the ocean is so central to the story that anything harming it is an attack on all the characters.
Now the makers of Fathom are fighting back against real harm being done to oceanic wildlife, releasing a new digital-only comic in September that benefits clean-up efforts for the Deepwater Horizon oil spill.
"Like everyone else, we saw what was happening with the Gulf of Mexico, and since Fathom is based in an underwater world, it seemed like a perfect fit for us," said Vince Hernandez, editor-in-chief at Aspen Comics, publisher of Fathom. "We wanted to not only talk about the disaster in the comic, but we wanted to benefit the cause. So all proceeds raised by Aspen with this digital comic will go to the National Wildlife Federation."
The release of the comic spearheads a digital launch by Aspen on several platforms, including ComiXology, producer of the iPad and iPhone apps for Marvel and DC Comics. Along with this new release, Aspen will be offering back catalogue titles from their library.
"We do plan to have the majority of our library on digital platforms. ComiXology is probably the biggest digital name that people know," Hernandez said. "Right off the bat, it will just be our back-issue library. We're exploring the possibility of releasing new titles on digital, but it won't be in the immediate rollout."Hernandez said he's trying to make the Fathom story something that anyone can support — even if they aren't existing fans of the comic.
"I really wanted it to be a story that not only comic fans would like, but even people who don't know the property could check it out and figure out what's going on. It's very reader friendly," Hernandez said. "I wanted to focus on more of the recovery efforts, even with how we're using the money it raises. I didn't want to get into any of the controversy, but instead tell a story that's more about empowerment and helping the effort. I wanted to make sure all the sales go to a cause that's worthy."