Cartoon Network Creates First AAA, Browser-Based MMOG

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Press Release

Cartoon Network New Media along with its development partner, Grigon Entertainment, today announced the integration of the Unity Technologies game engine to create the first AAA, browser-based massively multiplayer online game (MMOG), Cartoon Network Universe: FusionFall. The use of the Unity's game engine in FusionFall provides an unmatched online gaming experience for kids and tweens while supporting game-play on virtually any computer, PC or Mac.

"We are excited to bring the first AAA, browser-based MMOG for kids to the marketplace and expand the category of interactive casual gaming," said Paul Condolora, senior vice president, digital for Turner Broadcasting System Inc.'s Animation, Young Adults and Kids Media Group. "Unity Technologies shares our vision of providing easily accessible, dynamic gaming experiences and we are pleased to deliver on this promise."

As with all Unity-enabled games, FusionFall loads quickly via the browser, making game-play throughout the Cartoon Network universe seamless. The game offers the ease of use of a click and play browser-based game combined with the quality expected of today's top notch MMOG titles.

"With Unity serving as the foundation for FusionFall, Cartoon Network has delivered a compelling title for young casual gamers containing exceptional content and breakthrough MMOG game capabilities," said David Helgason, CEO of Unity Technologies. "For many young gamers, FusionFall will be their first experience playing online with thousands of others kids. From here on out-every other online game for kids will have to live up to the fun and excitement of FusionFall."

FusionFall is a re-imagined and futuristic three-dimensional adventure set during an alien invasion of the Cartoon Network universe. Consisting of 60 play areas, FusionFall players team up with one another and Cartoon Network characters to defend the universe from an epic alien invasion. Launching this fall, the game targets the growing and sophisticated kids' interactive gaming market and brings Cartoon Network's beloved characters, stars of Ben 10: Alien Force, Foster's Home for Imaginary Friends, Ed, Edd n Eddy, Dexter's Laboratory, The Powerpuff Girls, and more, to the fast-growing online gaming realm.

About Unity Technologies.

Based in Copenhagen with sales and marketing offices in San Francisco, CA, Unity provides tools to game developers and creative visualization professionals to deliver superior 3D content that can be generated faster and more efficiently than is possible using other tool sets. Unity Technologies' innovative Unity game engine is the cutting-edge choice for creating visually-rich, 3D games for the desktop, Web, and leading mobile devices and video game consoles. Unity customers include leading game developers, educational institutions and industry visionaries: Smashing Ideas, Trigger, Freeverse, Shockwave.com, NASA Jet Propulsion Laboratory, Flashbang Studios, Three Melons and Skyworks Technologies. For more information, visit the Unity website at unity3d.com.

About Cartoon Network New Media:

Cartoon Network New Media is responsible for the production of Cartoon Network's popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com (the Spanish-language site for kids). These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 5 million unique users each month in the United States (Nielsen//NetRatings). The top attraction is their roster of games, which drew more than 2 billion game plays in 2007. In addition, Cartoon Network New Media is the creative force behind Cartoon Network's video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, Cingular and Verizon.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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