FOR IMMEDIATE RELEASE
VIRTUAL ANIMATION STUDIO ANIBOOM PARTNERS WITH MARVEL TO CREATE ORIGINAL MOTION COMICS CONTEST FEATURING RENOWNED SUPER HEROES WOLVERINE, THE HULK AND NOVA
Aniboom Community of Nearly 8000 Animators from Across the Globe to Have Opportunity to Compete for Chance to Have Their
Original Motion Comic Interpretations of Stories Featuring These Heroes to be Spotlighted on Marvel.com
Motion Comics to Be Based on Acclaimed Marvel Stories Written by
Hot Marvel Comic Talent
New York, NY, July 22, 2009 – Aniboom, the world’s first virtual animation studio, today announced a collaboration with Marvel Entertainment, one of the world's most prominent character-based entertainment companies. Through the partnership, animators registered with the Aniboom community, which currently consists of nearly 8,000 professional-level animators, will have the opportunity to create unique motion comics based on comic book stories starring such renowned Super Heroes as the Hulk, Wolverine and Nova. The winning Aniboom animator – as determined by a blue ribbon panel of Marvel Comics creative talent -- will have their work showcased across Marvel’s digital network, including Marvel.com, as well as receive a $10,000 grand prize. The competition will launch on August 18 at aniboom.com
In addition to showcasing the Hulk, Wolverine and Nova characters, this motion comics creation project with Aniboom also provides Marvel with high profile promotion for its newest digital endeavor. One of the hottest new entertainment categories for Marvel, motion comics refashion some of the world’s most popular comic book content into brand-new entertainment that remains true to the heritage of panel-by-panel graphic storytelling. With groundbreaking graphics, sensational soundscapes and the explosiveness of the Marvel Universe, Marvel motion comics bring to life favorite comics, authors and artists in a never-before-seen way. Aniboom’s community of animators will have the opportunity to create motion comics for classic Marvel Universe storylines, including Hulk vs. Wolverine and Nova. The Hulk vs. Wolverine story was written by acclaimed film, television and comic book writer Jeph Loeb (“Heroes”, “Lost” and “Smallville” and Marvel’s The Ultimates and Captain America). The Hulk vs. Wolverine features art by Ed McGuinness (Hulk, TheUltimates, Deadpool). Animators will also have access to a Nova story, written by Dan Abnett and Andy Lanning (War of Kings, Annihilation) with art by Kev Walker (Marvel Zombies, Exiles, The Eternal).
Marvel will provide the original art, voiceovers, soundtracks and storylines, giving the animators the opportunity to put these stories in motion and compete for best creativity in execution. Five finalists chosen by a panel of Marvel judges will each receive $2,000 to expand their motion comic into a full-length story. These five, plus one additional “wildcard” finalist, will compete for the grand prize of $10,000. The Top 50 motion comic submissions – as voted on by the Aniboom community – will each receive a free one-year subscription to Marvel Digital Comics Unlimited, which features online versions of your favorite Marvel Comics that are created from the original artwork used to print them. This easily accessible online library has over 6,000 comics, and new comics are being added each month.
“Creating motion comics is an amazing new challenge to our community of animators to explore – it’s quite different from the programming development we’re doing with Fox and History Channel,” said Uri Shinar, founder and CEO of Aniboom. “The Marvel Universe is one of the most vibrant story and character libraries, beloved by Aniboom’s animators worldwide. Our partnership with Marvel provides a very efficient model for creating quality, versatile content.”
John Dokes, Vice President, Sales and Marketing for Marvel Entertainment, added, “We are excited to work with Aniboom’s virtual studio for this innovative new motion comic project, combining the work of Marvel’s esteemed comic book artists and writers with some of the best animation talent from the Aniboom community to create unique new content presentation variations for Marvel fans. These new motion comics will be the latest in an ongoing array of exciting new things to come to the Marvel Universe.”
Aniboom’s content creation competition with Marvel comes off the heels of the HISTORY competition announced earlier this month, where Aniboom’s community of animators were invited to create short form animations for the highly anticipated The People Speak film airing on HISTORY later this year. Additionally, Aniboom has partnered with Fox Broadcasting Company and 20th Century FOX Television in a search of a new signature holiday special with their FOX-Aniboom Holiday Animation Challenge. The contest is generating substantial buzz and as of July 15, entries from up-and-coming animators around the world can now be seen and commented on at www.Aniboom.com. The winner will be chosen later this year.
Aniboom (www.aniboom.com) is the premier virtual animation studio that partners with untapped talent around the world to create, produce and distribute unique and high-quality animation creations. Utilizing the web in an effort to seek out the best global talent, Aniboom’s vibrant community of world class animators and animation enthusiasts cultivates and develops content intended for commercial application across the realms of TV, Film, Advertising, Digital Video-Gaming, Web, and Mobile Content worldwide. With investors such as Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, and Evergreen Venture Partners, experienced entertainment and new media executives, and a global community of professional animators, Aniboom’s unique virtual studio model has set a new standard on how animated content is created, fostered, and gained commercial success. Aniboom is based in Israel and has offices in New York and San Francisco.
ABOUT MARVEL ENTERTAINMENT
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online.