Marvel Are CHAMPIONS Again on October 2016 Comic Book Sales Charts

"Big Trouble In Little China / Escape from New York #1" Loot Crate variant cover
Credit: BOOM! Studios
Credit: Marvel Comics

The beginning of the "Marvel NOW!" initiative helped push the publisher back to top of the October 2016 comic book sales charts, but a suprising title sits on top of the charts. 

According to sales figures released by Diamond Comic Distributors Friday morning, BOOM's Kurt Russell meta-crossover Big Trouble in Little China/Escape from New York #1 was the best-selling comic book of the month, clearly due to its inclusion Loot Crate's November offering. Otherwise Marvel's Champions #1 was the (second) best-selling title of October.

In an unusual distinction in their press release, Diamond identifies the BOOM! title as the unit sales leader and the Marvel title as the leaders in "dollars invoiced." 

Credit: Marvel Comics

The Champions were a double threat, with their low-priced trade paperback No Time For Losers coming in as the best-selling graphic novel.

Again, Marvel regained their familiar standing atop the Market Share charts, after ceding the positions to DC during the initial months of their "Rebirth" relaunch.  Marvel led 36.58% to 34.76% in unit share, and 35.89% to 30.70% in dollar share. 

No doubt aided by the start of Marvel's latest relaunch/marketing push, overall dollar sales were up versus 1.09% versus October 2015, and now with just two months left in the year, year-to-date 2016 sales are up 2.48% over 2015. 

The October 2016 Market ShareComparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

We're also including Comichron's own handy-dandy chart putting some estimated actual dollar and unit figures Diamond does not.  

Please visit them for more insight on the month's figures. 

  October 2015 September 2016 October 2016
Comics ordered in month 8,488,000 8,145,400 9,642,500
Total value of comics, GNs, magazines ordered in month $50,732,300 $46,334,000 $51,289,400
       
New Comics Days in month 4 4 4
       
Comics ordered PER SHIP WEEK in month 2,122,000 2,036,350 2,410,625
Total value of comics, GNs, magazines ordered PER SHIP WEEK in month $12,683,075 $11,583,500 $12,822,350
 


TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

35.89%

DC ENTERTAINMENT

30.70%

IMAGE COMICS

9.45%

IDW PUBLISHING

4.70%

DARK HORSE COMICS

3.47%

BOOM! STUDIOS

2.85%

DYNAMITE ENTERTAINMENT

2.00%

TITAN COMICS

1.23%

VIZ MEDIA

0.88%

ONI PRESS

0.81%

OTHER NON-TOP 10

8.00%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

36.58%

DC ENTERTAINMENT

34.76%

IMAGE COMICS

8.83%

BOOM! STUDIOS

5.55%

IDW PUBLISHING

3.44%

DARK HORSE COMICS

2.27%

DYNAMITE ENTERTAINMENT

1.54%

TITAN COMICS

1.13%

VALIANT ENTERTAINMENT LLC

0.69%

ARCHIE COMIC PUBLICATIONS

0.65%

OTHER NON-TOP 10

4.55%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

OCTOBER 2016 VS. SEPTEMBER 2016

COMICS

18.42%

18.38%

GRAPHIC NOVELS

-7.01%

-9.67%

TOTAL COMICS/GN

10.69%

16.23%

TOYS

-1.07%

-26.26%

OCTOBER 2016 VS. OCTOBER 2015

COMICS

5.74%

13.61%

GRAPHIC NOVELS

-10.40%

-5.82%

TOTAL COMICS/GN

1.09%

12.23%

TOYS

-15.81%

-23.92%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS

3.59%

2.86%

GRAPHIC NOVELS

-0.01%

-1.28%

TOTAL COMICS/GN

2.48%

2.52%

TOYS

-5.05%

-7.94%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

89

39

0

128

DC ENTERTAINMENT

88

32

1

121

IMAGE COMICS

58

22

1

81

IDW PUBLISHING

44

31

0

75

DARK HORSE COMICS

25

21

0

46

BOOM! STUDIOS

28

10

0

38

TITAN COMICS

26

2

4

32

DYNAMITE ENTERTAINMENT

23

7

0

30

ONI PRESS

13

4

0

17

VIZ MEDIA

0

17

0

17

OTHER NON-TOP 10

134

160

19

313

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

BIG TROUBLE IN LITTLE CHINA/ESCAPE FROM NEW YORK #1

$3.99

BOO

2

CHAMPIONS #1

$4.99

MAR

3

DOCTOR STRANGE AND THE SORCERERS SUPREME #1

$3.99

MAR

4

DARK KNIGHT III: THE MASTER RACE #6

$5.99

DC

5

BATMAN #8

$2.99

DC

6

BATMAN #9

$2.99

DC

7

CIVIL WAR II #6

$4.99

MAR

8

DARTH VADER #25

$5.99

MAR

9

ALL-STAR BATMAN #3 [*]

$4.99

DC

10

THE WALKING DEAD #159 (MR)

$2.99

IMA


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

CHAMPIONS: NO TIME FOR LOSERS #1

$7.99

MAR

2

THE WICKED & THE DIVINE VOL. 4: RISING ACTION TP (MR)

$14.99

IMA

3

EAST OF WEST VOLUME 6 TP (MR)

$14.99

IMA

4

TOKYO GHOST VOLUME 2 TP (MR)

$14.99

IMA

5

LOW VOLUME 3: SHORE OF THE DYING LIGHT TP (MR)

$14.99

IMA

6

UNBEATABLE SQUIRREL GIRL BEATS UP THE MARVEL UNIVERSE HC

$24.99

MAR

7

DOCTOR STRANGE: FLIGHT OF BONES TP

$24.99

MAR

8

COLOR YOUR OWN STAR WARS TP

$9.99

MAR

9

TREES VOLUME 2 TP (MR)

$12.99

IMA

10

BATMAN: THE DARK KNIGHT RETURNS BOOK & MASK SET

$39.99

DC

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