REBIRTH Puts DC Back On Top of July 2016 Comic Book Sales Charts

DC Comics July 2016 solicitations
Credit: DC Comics
Credit: Yanick Paquette (DC Comics)

DC Comics' Rebirth initiative is moving the needle for the publisher, putting them on top of Diamond's Direct Market sales for the first time since September 2013. 

According to data released by Diamond Comic Distributors Friday morning, DC's Rebirth titles accounted for eight of the Top Ten selling comic books in July, led by Justice League #1 and joined maybe somewhat surprisingly by New Super-Man #1 at #8. Marvel cracked the Top 10 only with the third and fourth issues of Civil War II

Despite publishing just 94 titles compared to Marvel's 130, including 63 versus 97 comic books, DC was the month's top seller in both market share categories, leading Marvel 35.36% to 34.20% in Retail (or Dollar) Share and 40.96% to 35.69% in Unit share. 

As the disparate shares indicate, DC led in Dollar share despite the majority of their Rebirth titles be sold with $2.99 cover prices. 

Credit: Image Comics

Image's Monstress Vol. 1 trade paperback was July's best-selling graphic novel in a down month for trades versus last month or last year, perhaps an indication in a large investment retailers made to DC's Rebirth initiative. 

Sharp-eyed readers will notice (*)s next to DC's comic book titles, an indication that those titles are returnable, with retailers able to return unsold copies to Diamond. However, the distributor explains this not necessarily indicate the charts are favorable to DC. 

"Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect."

Overall sales in July were down 3.01% in dollars, but up 8.28% in units compared to July 2015, reflecting the effect of DC's lower comic book price point and a big decline (19.12%) in graphic novel sales. However, July had only four shipping weeks compared to July 2015's five. 

The July 2016 Market ShareComparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

DC ENTERTAINMENT

35.36%

MARVEL COMICS

34.20%

IMAGE COMICS

8.15%

IDW PUBLISHING

4.49%

DARK HORSE COMICS

2.83%

BOOM! STUDIOS

2.05%

ARCHIE COMICS

1.36%

VALIANT ENTERTAINMENT LLC

1.06%

DYNAMITE ENTERTAINMENT

1.19%

ONI PRESS INC.

1.14%

OTHER NON-TOP 10

8.18%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

DC ENTERTAINMENT

40.96%

MARVEL COMICS

35.69%

IMAGE COMICS

7.56%

IDW PUBLISHING

3.00%

DARK HORSE COMICS

1.98%

BOOM! STUDIOS

1.68%

ARCHIE COMICS

1.26%

VALIANT ENTERTAINMENT LLC

1.03%

DYNAMITE ENTERTAINMENT

0.95%

ONI PRESS INC.

0.84%

OTHER NON-TOP 10

5.06%

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2016 VS. JUNE 2016

COMICS

-8.15%

-3.24%

GRAPHIC NOVELS

-26.54%

-35.83%

TOTAL COMICS/GN

-13.77%

-6.16%

JULY 2016 VS. JULY 2015

COMICS

4.32%

12.01%

GRAPHIC NOVELS

-19.12%

-28.26%

TOTAL COMICS/GN

-3.01%

8.28%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS

-2.59%

-5.39%

GRAPHIC NOVELS

2.42%

0.26%

TOTAL COMICS/GN

-1.08%

-4.94%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

97

33

0

130

DC ENTERTAINMENT

63

31

0

94

IMAGE COMICS

61

11

1

73

IDW PUBLISHING

37

13

0

50

DARK HORSE COMICS

21

18

0

39

BOOM ENTERTAINMENT

21

10

0

31

DYNAMITE ENTERTAINMENT

19

7

0

26

VALIANT ENTERTAINMENT LLC

11

5

0

16

ONI PRESS INC.

13

2

0

15

ARCHIE COMIC PUBLICATIONS

10

1

0

11

OTHER NON-TOP 10

102

144

23

269

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

JUSTICE LEAGUE #1 [*]

$2.99

DC

2

JUSTICE LEAGUE REBIRTH #1 [*]

$2.99

DC

3

BATMAN #2 [*]

$2.99

DC

4

CIVIL WAR II #3

$4.99

MAR

5

BATMAN #3 [*]

$2.99

DC

6

NIGHTWING REBIRTH #1 [*]

$2.99

DC

7

CIVIL WAR II #4

$4.99

MAR

8

NEW SUPER MAN #1 [*]

$2.99

DC

9

NIGHTWING #1 [*]

$2.99

DC

10

HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*]

$2.99

DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

MONSTRESS VOLUME 1 TP (MR)

$9.99

IMA

2

HARLEY QUINN'S GREATEST HITS TP

$9.99

DC

3

BATMAN: THE KILLING JOKE SPECIAL EDITION HC

$17.99

DC

4

STAR WARS: OBI-WAN AND ANAKIN TP

$16.99

MAR

5

HUCK TP

$14.99

IMA

6

SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR)

$14.99

IMA

7

SAGA VOLUME 6 TP (MR)

$14.99

IMA

8

BONE CODA 25TH ANNIVERSARY TP

$14.95

CAR

9

WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP

$16.99

MAR

10

AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP

$17.99

MAR


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