Major Shake-Up At DC's VERTIGO Imprint

"Vertigo 2012 Preview"
Credit: DC/Vertigo

DC Comics has announced that it's long-time imprint Vertigo is undergoing major changes in direction and focus, including the removal of Shelly Bond and her position as Vice President and Executive Editor. Additionally, DC co-publishers Jim Lee and Dan DiDio will now directly oversee Vertigo and its staffers.

"DC Entertainment is reexamining the direction and focus of the Vertigo imprint of comic books and graphic novels. The goal is to keep competitive and stay relevant in the changing marketplace, and to set the business up for future success," the publisher said in a statement. "The updated business structure will result for some employees in a change of reporting relationship, new job descriptions, and expanded roles and responsibilities."

This comes just weeks after DC announced a new imprint titled Young Animal, spearheaded by musician/writer Gerard Way. Bond was one of several editors cited in a Blastr interview as being involved with the imprint, although the publisher hadn't formally announced which editors will be overseeing those new books.

"Unfortunately, as part of the restructuring, the position of Vice President & Executive Editor has been eliminated," DC continued, referring to the position held by Shelly Bond. "This was a very challenging process, and we made every effort to ensure all decisions were made with great care and consideration."

Bond was hired as an assistant editor for Vertigo one month into the imprint's 1993 formation by then-Executive Editor Karen Berger. Bond grew to become one of Vertigo's senior editors, ultimately assuming Berger's role as Executive Editor upon her departure in 2013. She was one of numerous New York-based DC employees who relocated to California following Warner Bros. shifting DC's offices to Burbank.

Following Bond's departure, Vertigo's highest ranking employee is Senior Editor Jamie S. Rich, who joined the company in March 2015.

"We have the utmost confidence in the current editorial staff and look forward to the team leaving their mark on the Vertigo line knowing this new alignment creates a stronger organization that is well positioned for maximum potential."

DC did not detail any other planned changes for Vertigo.

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