DC's Rebirth kicks off with the release of DC Universe: Rebirth on May 25, and the publisher is doing a special Midnight release program with retailers for what they're billing as "DC Universe Rebirth Day" - but now, they have some competition.
On Thursday, Marvel Comics notified retailers that they will be allowed to sell all of its May 25 books at midnight as well. Books solicited for that week include Captain America: Steve Rogers #1, Nighthawk #1, and Star Wars #19.
Say what you will about Marvel co-opting DC's event, but if it saves some second car rides to local comic book shops on Wednesday, the Earth will thank them.
Neither DC or Marvel could be reached for comment.