Commercial and critical success are going to be meet head-on this weekend in a grudge match for the ages, as the so-far poorly reviewed Batman v Superman: Dawn of Justice is let loose on the reportedly champing at the bit public.
The DC Cinematic Universe tentpole currently has a 40% rating on Rotten Tomatoes with 72 advance reviews filed; 43 of those consider the movie "rotten," with 29 ranking it "fresh." Newsarama's early review leans more to the "fresh" side, noting some missteps but generally a positive experience.
But will the poor critical reception matter at all for Batman v Superman's box office? While the film's 'legs' and international box office will likely define the success of BvS, in terms of its opening weekend, advance ticket sales from Fandango have broken the record for superhero movies at this point in the release cycle -- and that would include everything from The Dark Knight Rises to Avengers: Age of Ultron to Deadpool. The online ticket seller hasn't released exact figures, but report the film accounts for 90% of ticket sales for this weekend.
“Off-the-charts fan excitement for the mashup of the two iconic superheroes has resulted in huge advance sales for Batman v Superman: Dawn of Justice,” says Fandango Chief Correspondent Dave Karger. “All signs are pointing to a massive opening."
And according to a Fandango survey, only 82% of Batman v Superman advance ticket buyers saw Man of Steel on the big screen -- and 61% already plan on seeing the film again, despite not even seeing it for the first time yet.
Batman v Superman: Dawn of Justice opens in theaters Thursday evening.