THE WALKING DEAD Rises & Marvel Doubles Up DC in Down Comic Book Sales Month to Start 2016

"The Walking Dead #150" cover by Tony Moore
Credit: Tony Moore (Image Comics)

If the comic book Direct Market is going to continue its four-year winnings streak of increased sales, they'll be work to do in the next 11 months because January 2016 comic book sales are down a healthy chunk off of January 2015.

Credit: Charlie Adlard (Image Comics / Skybound)

According to data released by Diamond Comic Distributors Friday morning, The Walking Dead rose to the top of the comic book charts, while Star Wars dominated the top of the graphic novel chart, and overall sales were down over 5% over the same period last year.

Image's The Walking Dead #150 topped January's Top 10, in a month otherwise dominated by Marvel, with only DC's Batman #48 cracking the other top 9.

Credit: Marvel Comics

Similarly, Marvel dominated the Top 10 graphic novel chart, in a feat that has previously happened... well, never. Led by the Star Wars: Darth Vader Volume 2: Shadows and Secrets trade paperback, the only non-Marvel title on the chart was Oni Press's Invader Zim Volume 1. This may be the only time Image and DC have been shutout of the Top 10 and almost certainly the only time they both have at the same time.

Obviously then without surprise, Marvel dominated January's Market Share, effectively doubling up DC in both Unit Dollar share, in figures reminiscent of the pre-Marvel bankruptcy/X-Men dominated days of the 90s. Much of Marvel's increased dominance has to do with title count. Marvel shipped 131 new titles to comic book stores in January versus 112 in the same month last year.

Such an imbalance of the Direct Market force and rise of an empire may not be good news for retailers however, as overall sales were down 5.10% versus January 2015, not the best way to kick off a new year.

The January 2016 Market Share, Comparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

MARVEL COMICS

44.38%

DC ENTERTAINMENT

22.16%

IMAGE COMICS

9.67%

IDW PUBLISHING

4.11%

DARK HORSE COMICS

3.06%

EAGLEMOSS PUBLICATIONS LTD

2.26%

BOOM! STUDIOS

1.98%

VIZ MEDIA

1.18%

TITAN COMICS

1.15%

DYNAMITE ENTERTAINMENT

1.15%

OTHER NON-TOP 10

8.89%

 

UNIT MARKET SHARE

MARVEL COMICS

48.17%

DC ENTERTAINMENT

24.02%

IMAGE COMICS

10.99%

IDW PUBLISHING

3.48%

DARK HORSE COMICS

2.51%

BOOM! STUDIOS

1.89%

TITAN COMICS

1.02%

VALIANT ENTERTAINMENT LLC

0.98%

DYNAMITE ENTERTAINMENT

0.92%

ONI PRESS INC.

0.78%

OTHER NON-TOP 10

5.24%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

94

37

0

131

DC ENTERTAINMENT

77

21

0

98

IMAGE COMICS

58

11

0

69

IDW PUBLISHING

37

15

0

52

DARK HORSE COMICS

34

12

0

46

VIZ MEDIA

0

40

0

40

BOOM ENTERTAINMENT

22

12

0

34

EAGLEMOSS

0

0

30

30

TITAN COMICS

14

6

3

23

DYNAMITE ENTERTAINMENT

10

5

0

15

OTHER NON-TOP 10

104

110

26

240

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JANUARY 2016 VS. DECEMBER 2015

COMICS

-25.19%

-21.25%

GRAPHIC NOVELS

-11.81%

-6.73%

TOTAL COMICS/GN

-21.52%

-20.31%

JANUARY 2016 VS. JANUARY 2015

COMICS

-3.86%

-4.09%

GRAPHIC NOVELS

-7.77%

-9.65%

TOTAL COMICS/GN

-5.10%

-4.54%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD #150 (MR)

$2.99

IMA

2

SECRET WARS #9

$4.99

MAR

3

SPIDER-MAN/DEADPOOL #1

$3.99

MAR

4

STAR WARS #14

$3.99

MAR

5

STAR WARS #15

$3.99

MAR

6

OLD MAN LOGAN #1

$4.99

MAR

7

STAR WARS: OBI-WAN AND ANAKIN #1

$3.99

MAR

8

BATMAN #48

$3.99

DC

9

DARTH VADER #15

$3.99

MAR

10

UNCANNY X-MEN #1

$3.99

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

STAR WARS: DARTH VADER VOLUME 2: SHADOWS AND SECRETS TP

$19.99

MAR

2

STAR WARS VOLUME 2: SHOWDOWN ON THE SMUGGLERS' MOON TP

$19.99

MAR

3

COLOR YOUR OWN DEADPOOL TP

$9.99

MAR

4

DEATH OF WOLVERINE TP

$19.99

MAR

5

STAR WARS: LANDO TP

$16.99

MAR

6

DEADPOOL'S SECRET SECRET WARS TP

$15.99

MAR

7

INVADER ZIM VOLUME 1 TP

$19.99

ONI

8

THOR VOLUME 1: GODDESS OF THUNDER TP

$19.99

MAR

9

STAR WARS: DARTH VADER VOLUME 1: VADER TP

$19.99

MAR

10

CIVIL WAR TP

$24.99

MAR


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