A Shop of Ideas: Conventional Wisdom
A Shop of Ideas: Conventions
This article is also available in video format:
“A Comic Shop” is in Orlando, Florida and Orlando’s two big conventions are Megacon and FX International. Both are great shows with twenty-year legacies. Megacon is a comic convention that has grown toward having a heavy anime crowd with costume attendees starting to rival DragonCon. Another local comic shop has a multi-year deal to sponsor that show. This year we were asked to sponsor the FX Show and help out with promoting it the way we promote our store events. The comic guest list this year is incredible, so we agreed to the sponsorship.
FX Show, http://www.fxshow.com
The FX Show has been growing by leaps and bounds the last three years, especially the comic guest part. Several years ago, Marc Hammond told the show’s main guy that the comic portion of the show was lack luster and the show’s main guy said “if you think you can do better, then do it hotshot.” Marc works for an area comic shop, Acme Superstore, and over the last seven years, he’s developed an awareness and overall sensibility for the comic industry. He’s used his insight and connections to not just go after the top ten comic creators for the show, but to also focus on the new emerging talent. This is Marc’s third year with the FX Show and each year has a greater comic presence. This year the creator’s alley is five times bigger than when he started. If you’re a comic shop employee with some connections and think the convention in your town needs some work instead of complaining about it, see if you can help improve it.
Acme Superstore, http://www.acme-superstore.com/
Avatar Press, http://www.avatarpress.com/
Beyond the show room floor we have fun and even charitable events going on. First, we have the Celebrity Poker Tournament going on Friday April 17th after the show to benefit the American Cancer Society. Almost everyone’s life has been touched by this issue. Even if you don’t have a family member or friend with cancer, all comic fans were saddened by the loss of Michael Turner. The card deck being used for the tournament is composed of new art by comic artists, and the originals will be auctioned. The poker game itself is a unique way for fans and our celebrity guests to interact, and it’s for a good cause. Right after the tournament we will have the first ever Orlando Drink and Draw! The premise is simple: fans buy the artists drinks and they draw right there in the bar. Founding members of Drink and Draw will be there, including Dave Johnson. “A Comic Shop” will bring the lighting and ladies. “A Comic Shop” plans to keep Drink and Draw going in Orlando after this, partnering up with a local art gallery, art supplies store, and, of course, a place with alcohol. Saturday night’s after show events kicks off with James Marsters (Spike) performing live with his band. After that we have the Wolfpack Elite’s after party, starting with me congratulating Billy Tucci and Dan Breretan on fifteen years of Shi and Nocturnals and Joseph Michael Linsner’s twenty years of Dawn. Then it’s a wild Wolfpack party, these guys know how to throw a party. They’re the ones who did this year’s Megacon after party and their DragonCon party gets bigger each year.
Drink and Draw: http://www.drinkanddraw.com/
Celebrity Poker Tournament, http://www.fxshow.com/pages/poker.html
Sponsoring a convention has been beneficial to us, and we think any comic retailer close to a convention should consider sponsoring. We’ve made new connections, developed new talents, and tried new things. Sponsoring a well attended convention isn’t a spectators’ sport. If you’re just paying to have your logo on things or setup a booth to sell overstock and back issues then you’re missing a big opportunity. Conventions are a chance for you to gain the attention of and entertain the people that like this genre-fiction stuff enough to pay to get in the door. Those same people might not know about your store or what new products you have to offer every freaking Wednesday. So think about what you can do with, or at a local convention. If you decide to become a sponsor or be part of a convention after-party let us know. As always we’re the “Shop of Ideas” and we want to share our ideas with you!
RSVP (Facebook), Olivier Coipel
firstname.lastname@example.org or email@example.com
“A Comic Shop” is located at 114 S. Semoran Blvd Winter Park, FL 32792 (407) 332-9636. Established: 2006A Shop of Ideas: How to Host a Successful Signing
A Shop of Ideas: Ideology Part 1, NO MORE BACK ISSUES