ALL-NEW, ALL-DIFFERENT MARVEL Doubles Up DC in October 2015 Comic Book Sales

"Invincible Iron Man #1" cover by David Marquez, doubled
Credit: David Marquez (Marvel Comics)
'Invincible Iron Man #1' preview
'Invincible Iron Man #1' preview
Credit: Marvel Comics

The start of Marvel's All-New, All-Different relaunches in October resulted in some historically impressive market share figures for the Direct Market comic book industry's leading publisher, but overall sales were down nearly double figures versus October 2014, although with a caveat.

According to data released by Diamond Comic Distributors Friday morning, Direct Market comic book sales were down nearly 10% in October versus October 2014, but this year featured four shipping weeks versus 2014's five.

A glass-half-full way to look at it is led by Marvel's relaunch, October sales were up nearly 12% over September 2015, despite that month also being a five-week ship month.

Invincible Iron Man #1 by Marvel kingmaker Brian Bendis was the top selling comic book of the month, and it was all Marvel after that in the Top 10 as well in a chart that features six Marvel #1's and three Star Wars titles.

Credit: John Cassaday (Marvel Comics)

Two Marvel Star Wars titles also topped the graphic novel charts, led by the Star Wars Volume 1: Skywalker Strikes trade paperback; not too surprising considering Direct Market comic book shops are undoubtedly gearing up for December's Star Wars: The Force Awakens opening.

The Star Wars/All-New, All-Different one-two punch resulted in Marvel doubling down on its closest rival DC Comics. Marvel accounted for 43.65% of all dollars spent by retailers in October and 48.26% of all units sold, versus 21.85% in dollar share and 22.92% in unit share for DC.

With the 10% dip, overall year-to-date sales for 2015 now stand 5% over 2014 with two more months to go, with the Direct Market's four-year growth streak now perhaps in jeopardy.

The October 2015 Market Share, Comparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

43.65%

DC ENTERTAINMENT

21.85%

IMAGE COMICS

9.17%

IDW PUBLISHING

6.16%

DARK HORSE COMICS

4.04%

BOOM! STUDIOS

2.41%

DYNAMITE ENTERTAINMENT

1.60%

TITAN COMICS

1.21%

VALIANT ENTERTAINMENT LLC

0.92%

VIZ MEDIA

0.88%

OTHER NON-TOP 10

8.12%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

48.26%

DC ENTERTAINMENT

22.92%

IMAGE COMICS

9.27%

IDW PUBLISHING

4.96%

DARK HORSE COMICS

3.10%

BOOM! STUDIOS

1.93%

DYNAMITE ENTERTAINMENT

1.53%

TITAN COMICS

1.16%

VALIANT ENTERTAINMENT LLC

0.99%

ARCHIE COMIC PUBLICATIONS

0.85%

OTHER NON-TOP 10

5.02%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

DC ENTERTAINMENT

78

34

1

113

MARVEL COMICS

68

33

0

101

IMAGE COMICS

55

14

0

69

IDW PUBLISHING

41

22

0

63

DARK HORSE COMICS

36

25

0

61

BOOM ENTERTAINMENT

29

12

0

41

TITAN COMICS

12

9

4

25

DYNAMITE ENTERTAINMENT

18

6

0

24

VIZ MEDIA

0

19

0

19

VALIANT ENTERTAINMENT LLC

10

5

0

15

OTHER NON-TOP 10

98

99

15

212

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

OCTOBER 2015 VS. SEPTEMBER 2015

COMICS

22.33%

20.47%

GRAPHIC NOVELS

-7.57%

-17.96%

TOTAL COMICS/GN

11.91%

16.59%

OCTOBER 2015 VS. OCTOBER 2014

COMICS

-7.49%

-12.27%

GRAPHIC NOVELS

-14.27%

-14.94%

TOTAL COMICS/GN

-9.55%

-12.47%

YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014

COMICS

5.37%

4.21%

GRAPHIC NOVELS

4.45%

5.80%

TOTAL COMICS/GN

5.08%

4.33%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

INVINCIBLE IRON MAN #1

$3.99

MAR

2

AMAZING SPIDER-MAN #1

$5.99

MAR

3

SPIDER-GWEN #1

$3.99

MAR

4

SECRET WARS #6

$3.99

MAR

5

DOCTOR STRANGE #1

$4.99

MAR

6

STAR WARS #10

$3.99

MAR

7

CHEWBACCA #1

$3.99

MAR

8

JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #2

$3.99

MAR

9

GUARDIANS OF THE GALAXY #1

$3.99

MAR

10

AMAZING SPIDER-MAN #2

$3.99

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

STAR WARS VOLUME 1: SKYWALKER STRIKES TP

$19.99

MAR

2

STAR WARS: DARTH VADER VOLUME 1: VADER TP

$19.99

MAR

3

BITCH PLANET VOL. 1: EXTRAORDINARY MACHINE TP (MR)

$9.99

IMA

4

DEATHSTROKE BOOK AND MASK SET

$29.99

DC

5

MARVEL SUPER HERO: CONTEST OF CHAMPIONS VOL. 1 TP

$7.99

MAR

6

THE WALKING DEAD COMPENDIUM VOLUME 3 TP

$59.99

IMA

7

SAGA VOLUME 5 TP (MR)

$14.99

IMA

8

OUTCAST BY KIRKMAN & AZACETA VOLUME 2 TP (MR)

$14.99

IMA

9

LUMBERJANES VOLUME 2 TP

$14.99

BOO

10

INJECTION VOLUME 1 TP (MR)

$9.99

IMA


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