July 2015 Comic Book Sales Down Slightly vs. 2014, Loot Crate, Volume May Be Responsible

"Secret Wars #4" cover
Credit: Marvel Comics
Credit: Marvel Comics

According to data released by Diamond Comic Distributors Friday morning, Marvel's Secret Wars #4 topped the comic book sales charts for titles that went on sale in July 2015, but what the publisher (and DC) did not ship may help explain why sales were down versus the same month in 2014 for the first time this year.

Marvel accounted for the top 8 selling comic book titles of the month, including Star Wars: Lando #1 (at #2), with only DC's Batman #42 (#5) and Archie's Archie #1 (#7) breaking up their Top 10 dominance.

Credit: DC Comics / Vertigo

DC's Fables Volume 22 trade paperback (which doubled as Fables #150, the last issue of the series) topped the graphic novels chart.

But for the first time in 2015, sales in July didn't top the same month in 2014 by double digits. Overall sales were in fact down by 2.88%. Why the change? Both July 2015 and 2014 had five shipping weeks, so the comparison is apples to apples. A quick look at the July 2014 sales figures show two apparent explanations.

For one, Rocket Raccoon #1 topped July 2014’s sales, with sales boosted to over 300k copies by Loot Crate. July 2015's sales does not immediately show a title significantly boosted by orders from a bundling service.

Also due to ongoing changes to their line, both Marvel and DC shipped significantly less comic books last month compared to July 2014.

Marvel and DC both shipped 75 comic books in July according to Diamond, and 36 and 34 graphic novels, respectively. Last year, Marvel shipped 93 comic books and 36 graphic novels and DC 97 comic books and 31 graphic novels. That's a significant drop off in volume for the two publishers that together accounted for nearly 66% of the units shipped to Direct Market comic book stores in July.

Year-to-date, overall dollar sales are still up double digits at 10.25%.

The July 2015 Market Share, Comparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.43%

DC COMICS

23.94%

IMAGE COMICS

9.48%

IDW PUBLISHING

6.60%

DARK HORSE COMICS

3.77%

ARCHIE COMIC PUBLICATIONS

2.28%

BOOM ENTERTAINMENT

1.85%

DYNAMIC FORCES

1.83%

TITAN

1.26%

ONI PRESS INC.

1.24%

OTHER NON-TOP 10

9.32%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

41.59%

DC COMICS

24.30%

IMAGE COMICS

10.72%

IDW PUBLISHING

5.28%

DARK HORSE COMICS

3.36%

ARCHIE COMIC PUBLICATIONS

2.62%

BOOM ENTERTAINMENT

1.99%

DYNAMIC FORCES

1.65%

VALIANT ENTERTAINMENT LLC

1.52%

ONI PRESS INC.

1.19%

OTHER NON-TOP 10

5.77%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

75

36

0

111

DC ENTERTAINMENT

75

34

0

109

IMAGE COMICS

74

19

0

93

IDW PUBLISHING

45

29

0

74

DARK HORSE COMICS

34

16

0

50

BOOM ENTERTAINMENT

32

3

0

35

DYNAMITE ENTERTAINMENT

21

4

0

25

TITAN COMICS

14

6

4

24

ARCHIE COMIC PUBLICATIONS

15

2

0

17

ONI PRESS INC.

8

3

0

11

OTHER NON-TOP 10

103

150

49

302

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2015 VS. JUNE 2015

COMICS

8.35%

3.46%

GRAPHIC NOVELS

3.88%

5.14%

TOTAL COMICS/GN

6.91%

3.61%

JULY 2015 VS. JULY 2014

COMICS

-4.67%

-8.22%

GRAPHIC NOVELS

1.29%

10.81%

TOTAL COMICS/GN

-2.88%

-6.74%

YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014

COMICS

12.64%

12.08%

GRAPHIC NOVELS

5.08%

5.18%

TOTAL COMICS/GN

10.25%

11.50%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

SECRET WARS #4

$3.99

MAR

2

STAR WARS: LANDO #1

$3.99

MAR

3

CIVIL WAR #1

$4.99

MAR

4

STAR WARS #7

$3.99

MAR

5

BATMAN #42

$3.99

DC

6

DARTH VADER #7

$3.99

MAR

7

ARCHIE #1

$3.99

ARC

8

AMAZING SPIDER-MAN: RENEW YOUR VOWS #2

$3.99

MAR

9

AGE OF APOCALYPSE #1

$4.99

MAR

10

GUARDIANS OF KNOWHERE #1

$3.99

MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

FABLES VOLUME 22 TP (MR)

$17.99

DC

2

THE WICKED & THE DIVINE VOL. 2: FANDEMONIUM TP (MR)

$14.99

IMA

3

HAWKEYE VOLUME 4: RIO BRAVO TP

$17.99

MAR

4

RED SONJA #1973

$7.99

DE

5

BATMAN: HARLEY QUINN TP

$19.99

DC

6

AUTUMNLANDS VOL. 1: TOOTH & CLAW TP (MR)

$9.99

IMA

7

DIVINITY TP

$9.99

VAL

8

NEW SUICIDE SQUAD VOL. 1: PURE INSANITY TP

$16.99

DC

9

CIVIL WAR TP

$24.99

MAR

10

BATMAN ETERNAL VOLUME 2 TP

$39.99

DC


TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.43%

DC COMICS

23.94%

IMAGE COMICS

9.48%

IDW PUBLISHING

6.60%

DARK HORSE COMICS

3.77%

ARCHIE COMIC PUBLICATIONS

2.28%

BOOM ENTERTAINMENT

1.85%

DYNAMIC FORCES

1.83%

TITAN

1.26%

ONI PRESS INC.

1.24%

OTHER NON-TOP 10

9.32%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

41.59%

DC COMICS

24.30%

IMAGE COMICS

10.72%

IDW PUBLISHING

5.28%

DARK HORSE COMICS

3.36%

ARCHIE COMIC PUBLICATIONS

2.62%

BOOM ENTERTAINMENT

1.99%

DYNAMIC FORCES

1.65%

VALIANT ENTERTAINMENT LLC

1.52%

ONI PRESS INC.

1.19%

OTHER NON-TOP 10

5.77%


NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

75

36

0

111

DC ENTERTAINMENT

75

34

0

109

IMAGE COMICS

74

19

0

93

IDW PUBLISHING

45

29

0

74

DARK HORSE COMICS

34

16

0

50

BOOM ENTERTAINMENT

32

3

0

35

DYNAMITE ENTERTAINMENT

21

4

0

25

TITAN COMICS

14

6

4

24

ARCHIE COMIC PUBLICATIONS

15

2

0

17

ONI PRESS INC.

8

3

0

11

OTHER NON-TOP 10

103

150

49

302

 


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2015 VS. JUNE 2015

COMICS

8.35%

3.46%

GRAPHIC NOVELS

3.88%

5.14%

TOTAL COMICS/GN

6.91%

3.61%

JULY 2015 VS. JULY 2014

COMICS

-4.67%

-8.22%

GRAPHIC NOVELS

1.29%

10.81%

TOTAL COMICS/GN

-2.88%

-6.74%

YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014

COMICS

12.64%

12.08%

GRAPHIC NOVELS

5.08%

5.18%

TOTAL COMICS/GN

10.25%

11.50%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

SECRET WARS #4

$3.99

MAR

2

STAR WARS: LANDO #1

$3.99

MAR

3

CIVIL WAR #1

$4.99

MAR

4

STAR WARS #7

$3.99

MAR

5

BATMAN #42

$3.99

DC

6

DARTH VADER #7

$3.99

MAR

7

ARCHIE #1

$3.99

ARC

8

AMAZING SPIDER-MAN: RENEW YOUR VOWS #2

$3.99

MAR

9

AGE OF APOCALYPSE #1

$4.99

MAR

10

GUARDIANS OF KNOWHERE #1

$3.99

MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

FABLES VOLUME 22 TP (MR)

$17.99

DC

2

THE WICKED & THE DIVINE VOL. 2: FANDEMONIUM TP (MR)

$14.99

IMA

3

HAWKEYE VOLUME 4: RIO BRAVO TP

$17.99

MAR

4

RED SONJA #1973

$7.99

DE

5

BATMAN: HARLEY QUINN TP

$19.99

DC

6

AUTUMNLANDS VOL. 1: TOOTH & CLAW TP (MR)

$9.99

IMA

7

DIVINITY TP

$9.99

VAL

8

NEW SUICIDE SQUAD VOL. 1: PURE INSANITY TP

$16.99

DC

9

CIVIL WAR TP

$24.99

MAR

10

BATMAN ETERNAL VOLUME 2 TP

$39.99

DC


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