Two of the biggest subjects of chatter coming out of Comic-Con International: San Diego were the reveals of first trailers for Suicide Squad, X-Men: Apocalypse and Deadpool. Warner Bros. quickly released the new trailer for Batman v Superman: Dawn of Justice online after it made it's debut in Hall H, but these others remain conspicuously absent -- except for shaky, fan-cam footage. But why?
Deadpool star Ryan Reynolds came out on Twitter about the delays Sunday, stating that while the footage was ready to show at SDCC it wasn't ready for the general public.
If this is indeed the case, then the eventual worldwide debut of footage or an official trailer to X-Men: Apocalypse could be as long, or longer, given that the Bryan Singer-directed film isn't due to come out until three months after Deadpool and they are only midway through filming.
A representative from Warner Bros. talked to Deadline about the delays in releasing the Suicide Squad video package as opposed to what it had done with the new Batman v Superman: Dawn of Justice trailer.
“We have no plans currently to release the Suicide Squad footage that leaked from Hall H on Saturday," said Sue Kroll, Warner Bros.' President of Worldwide Marketing and International Distribution. "It’s unfortunate and ultimately damaging that one individual broke a long-standing trust we have enjoyed with our fans at the convention by posting early material, which, at this point, was not intended for a wider audience. We are still in production on Suicide Squad, and will have a big campaign launch in the future. Our presentation yesterday was designed to be experienced in that room, on those big screens!”
As for the other big genre movie of the convention, Lucasfilm did release a well-received "behind the scenes" video package Friday evening for Star Wars: The Force Awakens in Hall H and shortly thereafter online. But with Disney's own D23 event in August, it's more likely an offical new trailer for that film -- and potentially other Disney-owned films -- would debut there.