The release of Marvel Studios' Ant-Man is two weeks away, and the Disney-owned movie studio is ramping up its promotion with a swarm of ants and something they hope goes viral.
In addition to a new photo illustration for the cover of Total Film showing Paul Rudd as Scott Lang/Ant-Man shrinking while ants swarm to form the magazine's logo, the studio has released a viral video with a news report of Scott Lang's criminal past.
And yes, that is Leslie Bibb reprising her role as journalist Christine Everheart from Iron Man and Iron Man 2 as she previously teased online, with more promised to come on July 7 according to the in-continuity WHIH YouTube account
Take a look:
With The Hollywood Reporter currently projecting a strong opening weekend in the $55 million to $65 million range given the relatively new concept being introduced, Marvel Studios' near-perfect track record could be bolstering Ant-Man significantly.
Ant-Man hits theatres July 17, 2015.