DC Launches 'DC YOU' Campaign For June Revamp

"DC You" Advertisements
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In June, DC Comics are launching dozens of new titles and revamping many of its key series -- and now it's announced a new advertising compaign to help spread the word. "DC You" is described as a campaign that "shines the spotlight" on the new storylines, and "reinforces the company’s commitment to creating a diverse offering of titles – something for everyone."

“With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for you,” says Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – 'DC You' – celebrates this bold, new direction.”

The four main themes of "DC You" will be Characters, Talent, Stories and Fans says DC, with these advertisments appearing across the publisher's comine line beginning May 20 and video ads online beginning on June 3.

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