A Shop of Ideas: How To: Host a Successful Signing
A Shop of Ideas: Keys to Signing
Creator Signings, http://www.acomicshop.com/web/creatorsignings/
Daniel Way, Facebook Event: RSVP, http://www.facebook.com/event.php?eid=51776146566
Before a shop tries to do a creator signing they really need to have a plan on how to promote it. Profiles on social networking sites, like Facebook and MySpace, need to be built and maintained to help get the message out. You can contact a writer or artist directly via Myspace of Facebook, but we found the best way is face to face at a convention. Have your pitch down, and sell them on the event. What’s the signing for, what’s the hook, how are you going to promote it, etc. Make sure you offer the creator some options for dates and travel. For example, you may want them to come in for the release of their next book, so offer them the option to fly in the day before and fly out the day after or, if they’re super busy, they can fly in and out the same day.
We went to Heroes Con knowing Daniel Way would be there and that his upcoming Deadpool book was going to be a big hit. We showed him our portfolio full of pictures of our past events and told him we’d like to do a release party for Deadpool Vol. 1. This was nine months before the release. We had no idea of the actually date Vol. 1 would come out; we just wanted to see his interest and get a commitment from him. Way was pretty easy going, he liked what he saw in our portfolio, and agreed to some of the weird ideas we had for the signing itself. So, basically have a well thought out plan to promote the hell out of a creator’s books, then meet them at a convention and pitch it. Make sure there’s plenty of time to promote it, and then get started.
With Deadpool, we were able to have some fun. We bought a Deadpool costume on eBay and dressed our outreach employee, Mike, up as the Merc with a Mouth. People love Deadpool’s humor, so we thought meeting Mike as Deadpool would make the event stick in their minds. MegaCon was held here in Orlando about a week ago, and Deadpool was there! MegaCon is getting more and more known for the whole cosplay thing, so we figured it’d be a great place for some stealth marketing. Mike went up and down the aisles of the convention as Deadpool all weekend, stopped every few feet for photos AND to give people a flyer to come to his “Deadpool Party.” We got a couple thousand flyers right in the hands of people who like Deadpool. There won’t always be a convention for promotion, but there’s always something going on, so be where the action is.
After the event, we continue to promote the creator and their books and have found that most everyone we’ve had in the shop sells better afterwards. There’s something about meeting a creator that just makes you a little more interested in their next book. We also have everyone who comes through sign or draw on our bathroom door. We show off the door when we give tours of the store, and a funny thing someone wrote or drew can help sell their book years after they were in the shop.http://flashrebirth.com. Thanks for reading.
Ethan Van Sciver, Facebook Event: RSVP, http://www.facebook.com/event.php?eid=53807144019
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“A Comic Shop” is located at 114 S. Semoran Blvd Winter Park, FL 32792 (407) 332-9636. Established: 2006
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