AdWeek had a feature last week that looked at WB TV and DC Entertainment, and their ever-expanding lineup. DC Entertainment’s TV division, led by Chief Creative Officer Geoff Johns, has been making near-constant announcements. Whether it’s this season, with The Flash joining Arrow on The CW, Gotham premiering on Fox, and Constantine starting up for NBC, or what’s coming in the future, with Titans, Supergirl, and more in development across multiple networks.
And that’s not all they’re working on by a long shot. According to Johns, any of the Easter Eggs thrown into their various shows offer the potential of a spin-off.
”We really want to try and do more than Easter Eggs. The fact that Doctor Fate’s helmet is in [Constantine’s Pilot] is a plot line. Same with Grodd [in The Flash pilot]. We’re introducing Jim Corrigan [eventually The Spectre] in Constantine.”
It’s something that president of The CW, Mark Pedowitz, echoes. “What you’ll see in Flash and Arrow is that we’ll have the ability to test characters out. Is there room to grow them into the next show? I cannot tell you yet. There are discussions going on.”
Over on The CW, this season will see many of “The Rogues,” Flash’s villains who form a team of their own that has supported mini-series and feature stories in the past in comic books, plus characters like Vibe, Firestorm, The Atom, and more on the way. And with it all under the WB TV fold, there is at least a possibility of characters making an appearance from one show to another - even on a different network. Pedowitz reportedly said that Flash and Arrow could crossover directly with the upcoming Titans on TNT. And while he didn’t mention it, with Greg Berlanti’s production company (who work on Flash and Arrow already) working on Supergirl for CBS (CBS is the co-owner of The CW with - you guessed it, Warner Bros), it’s no small speculation to assume that at least could be in the midst, too.
Don’t expect Constantine’s dark mystical world or Gotham’s years-ago prequel to join forces, but it is interesting to see all these superhero stories are at least being thought of and talked about within the upper echelons as one, big DC Universe.
And since it was AdWeek, it’s interesting to note that Gotham has the third highest ad rate for new series on network TV this fall.