There are a lot of gamers embracing their Destiny this week. With just one day of release, the game has recouped its massive reported $500 million budget, eclipsing that in sales on day one.
The launch is not unlike several others Activision Publishing has been privy to thanks to the Call of Duty franchise, but it bears the distinction of being the first new video game franchise to launch at this size - it’s the biggest launch of all time. Fans also embraced the ability to play the game at midnight without even going to a store, as Destiny became the highest-selling Day One digital console release in history.
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing in a press release. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”
The game launched in 178 countries and over 11,000 stores played host to midnight openings. The day before launch, developer Bungie, famous for the Halo franchise they created, opened their doors to lucky (and patient) fans who got to play the game a day early after a tour of the usually somewhat secretive facility. A launch party for the 500 plus person studio transformed a small piece of Earth into Venus, Mars, and the Moon, three locations fans will visit (or rather, have been visiting) in Destiny.
Destiny is available now for PlayStation 4, PS3, Xbox One, and Xbox 360.