ROCKET RACCOON Helps Comic Book Sales To Strong July

Rocket Racoon #1
Credit: Marvel Comics
Credit: Marvel Comics

He's kicking ass as one of the breakout characters of the world's top movie right now, and he's providing a jolt of electricity to what up through June was a year of static growth for Direct Market comic book sales. Yes, Marvel's Rocket Raccoon #1 was the bestselling comic book title of July 2014, helping comic book sales to rise over 32% over June sales and over 19% over July 2013 sales, also helping drag overall 2014 sales out of its first half doldrums and into positive growth territory for the year.

Rocket Raccoon #1 (with pre-orders reportedly exceeding 300k, but a third of that to one outlet) was the highest of six Marvel titles on the list of the Top 10 comic books of July, which also included the debuts of Spider-Man 2099 (5th place) and Star-Lord ongoing series (9th place), plus two issues of their event series Original Sin

DC's bestselling title was of course Batman #33 and their four Top 10 titles included a strong debut for the Grayson ongoing series.

The Walking Dead vol 21 - All Out War Finale
The Walking Dead vol 21 - All Out War Finale
Credit: Image Comics

The bestselling graphic novel of the month was no surprise -The Walking Dead Volume 21: All-Out War Part 2.

There is nothing particularly noteworthy about Market shares in July. Marvel held its leading shares over second place DC by healthy margins with a nearly 7 percentage point spread in Dollar share and a just over 7 percentage point spread in Unit share. The two "majors" also shipped almost the identical amount of new titles in July - 129 for Marvel and 128 for DC.

But the strong sales of Rocket Raccoon, the constant strength of DC's Batman, those two issues of Marvel's Original Sin, and three strong debuts helped July to the strongest sales month of the year. Overall sales were up 28.66% over June and 14.52% over July 2013, pushing overall 2014 year-to-date dollar sales 2.22% over 2013.

The July 2014 Market Share, Comparative Sales Data, andNew Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

Look for more July 2014 sales analysis from Comichron soon.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

35.09%

DC ENTERTAINMENT

28.18%

IMAGE COMICS

9.25%

IDW PUBLISHING

5.21%

DARK HORSE COMICS

5.02%

DYNAMITE ENTERTAINMENT

2.18%

ARCHIE COMICS

2.04%

BOOM! STUDIOS

1.76%

EAGLEMOSS PUBLICATIONS LTD

1.05%

ZENESCOPE ENTERTAINMENT INC

1.05%

OTHER NON-TOP 10

9.18%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.39%

DC ENTERTAINMENT

31.32%

IMAGE COMICS

9.82%

IDW PUBLISHING

4.11%

DARK HORSE COMICS

3.80%

DYNAMITE ENTERTAINMENT

2.16%

ARCHIE COMICS

1.88%

BOOM! STUDIOS

1.78%

TITAN

1.03%

VALIANT ENTERTAINMENT LLC

0.89%

OTHER NON-TOP 10

4.81%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

93

36

0

129

DC ENTERTAINMENT

97

31

0

128

IMAGE COMICS

66

17

0

83

IDW PUBLISHING

48

31

0

79

DARK HORSE COMICS

39

29

0

68

DYNAMITE ENTERTAINMENT

40

4

0

44

BOOM! STUDIOS

29

4

0

33

ZENESCOPE ENTERTAINMENT

14

4

0

18

ARCHIE COMICS

15

5

0

20

EAGLEMOSS PUBLICATIONS

0

0

10

10

OTHER NON-TOP 10

89

151

39

279

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2014 VS. JUNE 2014

COMICS

32.22%

29.25%

GRAPHIC NOVELS

21.04%

24.64%

TOTAL COMICS/GN

28.66%

28.88%

JULY 2014 VS. JULY 2013

COMICS

19.23%

14.73%

GRAPHIC NOVELS

4.84%

4.59%

TOTAL COMICS/GN

14.52%

13.87%

YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013

COMICS

1.76%

-3.16%

GRAPHIC NOVELS

3.25%

5.27%

TOTAL COMICS/GN

2.22%

-2.51%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

ROCKET RACCOON #1

$3.99

MAR

2

BATMAN #33

$4.99

DC

3

AMAZING SPIDER-MAN #4

$3.99

MAR

4

ORIGINAL SIN #5

$3.99

MAR

5

SPIDER-MAN 2099 #1

$3.99

MAR

6

ORIGINAL SIN #6

$3.99

MAR

7

JUSTICE LEAGUE #32

$3.99

DC

8

GRAYSON #1

$2.99

DC

9

THE LEGENDARY STAR-LORD #1

$3.99

MAR

10

HARLEY QUINN #8

$2.99

DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD VOL. 21: ALL-OUT WAR PART 2 (MR)

$14.99

IMA

2

AVATAR: THE LAST AIRBENDER VOL. 8: RIFT PART 2 TP

$10.99

DAR

3

DEADLY CLASS VOLUME 1: REAGAN YOUTH TP (MR)

$9.99

IMA

4

SAGA VOLUME 1 TP (MR)

$9.99

IMA

5

BRYAN LEE O'MALLEY: SECONDS GN

$25.00

RAN

6

DEADPOOL VOLUME 5: THE WEDDING OF DEADPOOL TP

$15.99

MAR

7

SAGA VOLUME 3 TP (MR)

$14.99

IMA

8

STAR WARS: THE LUCAS DRAFT TP

$19.99

DAR

9

BATMAN VOLUME 1: THE COURT OF OWLS TP

$16.99

DC

10

LAZARUS VOLUME 2: LIFT TP (MR)

$14.99

IMA


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