Mattel Extends DC Deal, Making BATMAN V SUPERMAN: DAWN OF JUSTICE Toys
Toy from the Batman Basic Figure line
Mattel and Warner Bros. Consumer Products have decided their superhero team-up should continue, and will include movie and TV toys, Variety reported Thursday. A new deal signed extends their fifteen year license for another “three to five years.”
Most notably, the report says this means there are toys coming based on Batman v Superman: Dawn of Justice, Arrow, and the eventual Justice League movie, as well. Those mass-media properties were a large part of Mattel seeking an extension.
In addition, Mattel noted their product line for Batman’s 75th anniversary this year, which includes 10-inch “Lights and Sounds” figures, Hot Wheels Batmobiles, an all-new 12-inch Batman figure, and more.