comiXolgy 2013 Worldwide Stats: 51% of Readers Outside the US
comiXology 'Heat Map' for 2013 worldwide sales
In a new press release sent in the middle of the night, comiXology released the above map, showing where their comics are being read in the world - the answer? Nearly everywhere. Sure, U.S. readers have accepted the leader in digital comics, making it the #1 top grossing non-game iPad app in 2013, but the surprising information here is that the majority of comiXology users - 51% - are outside the U.S.
Many have wondered how digital comics fit in with the traditional print medium and the local comic book shop model, and this may be telling that tale. Being the top iOS book app in France, Belgium, Germany, Spain, the UK, Australia, Brazil, Canada, Chile, India, Mexico, The Netherlands, New Zealand, and more, it's clear that comiXology is helping readers worldwide get into the American comic book. Just as international moviegoers are more drawn to things like 3D and IMAX than US are (percentage wise), it seems the halo effect of wanting to see the comic books that those films come from is working better in international markets.
comiXology also set up an international office based in Paris, and is looking at their next step of full French localization after adding French navigation last year.
Comics by comiXology is available on iOS, Android, Kindle Fire, Windows 8, and the web.