Secret Invasion #8USAToday reported the top ten monthly comics and graphic novels sold through Diamond Comics Distributors in today’s edition, quoting Diamond CEO Steve Geppi as saying that total sales remained “strong” in 2008, and the graphic novel category grew by 5% compared to 2007.
According to the report, for the year, Marvel took in 41% of retail sales, DC 29% and Dark Horse 6.5%. No other publisher data was given. Following the trend of monthly data for 2008, Marvel dominated the Top Ten monthly comics sold, while DC dominated the Top Ten graphic novels sold in 2008.
A report for 2008 is expected to be released by Diamond shortly.
The Top Ten monthly comic books for 2008 sold through Diamond were:
1 Secret Invasion #1 (Marvel)
2 Secret Invasion #2 (Marvel)
3 Secret Invasion #3 (Marvel)
4 Secret Invasion #4 (Marvel)
5 Secret Invasion #5 (Marvel)
6 Secret Invasion #6 (Marvel)
7 Uncanny X-Men #500 (Marvel)
8 Secret Invasion #7 (Marvel)
9 Final Crisis #1 (DC)
10 Secret Invasion #8 (Marvel)
While Diamond does not release total numbers sold to retailers, the range of the top 10 can be roughly estimated by looking at estimates of initial orders - Secret Invasion #1 sold an estimated 250,250 copies to retail outlets, while Secret Invasion #7 sold an estimated 155,000 copies, and Final Crisis #1 sold an estimated 145,000 copies. Diamond has not yet released market data for December, which saw Secret Invasion #8 ship to retail outlets. Note – that is by initial order data only, and does not include reorders, which can increase the total copies sold to retailers.
For comparison’s sake, the range of the Top Ten monthly comics sold in 2007 starts with Captain America #25 at #1 with 291,000 copies initially ordered by retailers (which saw multiple reprints) to Fallen Son: The Death of Captain America – Iron Man at #10, which with initial orders of 170,000 copies.
The top 10 graphic novels sold through Diamond were:
1 Watchmen (DC)
2 Batman: The Killing Joke (DC)
3 Joker (DC)
4 Y the Last Man Vol. 10 (DC)
5 Walking Dead Vol. 8 (Image)
6 Batman: Dark Knight Returns (DC)
7 Fables: The Good Prince (DC)
8 Wanted (Image)
9 Buffy the Vampire Slayer: No Future for You (Dark Horse)
10 Y the Last Man Vol. 1 (DC)
As usual, caveats apply – the monthly comics sales represent comics sold to retail outlets, not to individual readers. DC Comics’ graphic novels are distributed to the bookstore market by Random House, while Diamond distributes Dark Horse and Image to the bookstore market.