Marvel Studios and Chinese media company DMG announced Friday that a special Chinese version of Iron Man 3 will be released in China on a date to be announced, according to <a href=http://www.deadline.com/hollywood/></a>.
The Chinese version will include “specially prepared bonus footage made exclusively for the Chinese audience,” including an appearance by Chinese actress Fan Bingbing, who just recently was added to the cast of Fox’s 2014 .
As one of the largest emerging box office markets, look for more U.S. studios to be doing what they can to increase the appeal of their tent-pole releases to Chinese audiences. This Iron Man 3 deal between Marvel and DMG may be an industry trailblazer.
And as astutely points out, having an extra edition of an highly-anticipated genre movie eventually available here in the U.S. probably won't hurt revenues domestically either.Iron Man 3 opens domestically May 3, 2013.
The Marvel/DMS joint announcement follows:
“Marvel Studios and DMG announced that a Chinese version of Iron Man 3 will be released in China on a date to be announced in the near future. DMG, a Chinese media and entertainment company, collaborated with Marvel Studios on the Chinese elements in the film, and is marketing and distributing the film in China. While Marvel and DMG have decided not to apply for co-production status in China, the film includes significant Chinese elements. Renowned Chinese actor Wang Xueqi will appear in both the studio’s Chinese version of the film and in its international and domestic US version. Both versions of the film include Iron Man 3 footage filmed in Beijing in December. The Chinese version of the film will also feature a special appearance of China’s top actress, Fan Bingbing, and will offer specially prepared bonus footage made exclusively for the Chinese audience. Marvel Studios’ experience working on this film with Fan Bingbing and Wang Xueqi and in shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry. The Iron Man cast and filmmakers look forward to bringing Iron Man back to China.”<script src="http://www.springboardplatform.com/js/overlay"></script> Got a comment? There's lots of conversation on Newsarama's FACEBOOK and TWITTER!