Diamond's Sales Charts & Market Shares for October 2008

Best Shots Extra: Secret Invasion #7

Diamond Comics Distributors released their Top 100 Comic Book and Graphic Novel sales charts and Market Share report for the October 2008 comic book Direct Market on Tuesday, and the return of Final Crisis to DC's schedule helped rein in last month's likely record-level market share for Marvel back to relatively normal figures of late.

Marvel's Secret Invasion #7 was October's bestselling comic book of the month, with Final Crisis #4 coming in second place. The Hulk #7 and Batman #680 (a 'Batman R.I.P.' issue) followed respectively, giving the two rival publishers a split of the Top 4, though Marvel charted the net five titles to take 7 of the Top 10, to DC's 3.

The publisher swapped positions on the graphic novel chart, with DC's Joker Hardcover OGN taking the top spot followed by the Marvel Zombies trade paperback in the two-spot.

On the Market Share side, Marvel led in both categories, though not as dominantly as in September, taking 44.83% of the Unit Market share, to DC's 32.96%.

On the Dollar Share side, Marvel led with 39.36% to DC's 31.55%.

All three charts follow below (and pardon some formatting irregularity).

OCTOBER 2008 MARKET SHARES

Based on Actual Sales for Comics, Magazines, & GNs Invoiced in October 2008

Publisher Comics, Magazines, & GNs Dollar Share Comics, Magazines, & GNs Unit Share
MARVEL COMICS 39.36% 44.83%
DC COMICS 31.55% 32.96%
DARK HORSE COMICS 5.40% 3.33%
IDW PUBLISHING 3.21% 3.27%
IMAGE COMICS 2.81% 3.04%
DYNAMIC FORCES 2.43% 2.82%
VIZ MEDIA 1.80% 0.86%
DEVILS DUE PUBLISHING 1.02% 0.89%
AVATAR PRESS 0.98% 0.79%
WIZARD ENTERTAINMENT 0.83% 0.60%
RANDOM HOUSE 0.79% 0.25%
TOKYOPOP 0.79% 0.33%
FANTAGRAPHICS BOOKS 0.52% 0.12%
ZENESCOPE ENTERTAINMENT 0.51% 0.52%
DIGITAL MANGA DISTRIBUTION 0.48% 0.18%
DRAWN & QUARTERLY 0.36% 0.10%
ARCHIE COMIC PUBLICATIONS 0.34% 0.48%
GEMSTONE PUBLISHING 0.34% 0.13%
ONI PRESS 0.33% 0.19%
EAGLEMOSS PUBLICATIONS 0.31% 0.11%
OTHER NON-TOP 20 5.82% 4.19%

TOP 100 COMIC BOOKS

Based on Actual Unit Sales of Products Invoiced in October 2008

Qty Rank Retail Rank Index Description Price Ven
1 1 148.81 SECRET INVASION #7 (Of 8) SI* $3.99 MAR
2 2 111.28 FINAL CRISIS #4 (Of 7) $3.99 DC
3 3 106.08 HULK #7* $2.99 MAR
4 6 100.00 BATMAN #680 RIP* $2.99 DC
5 8 95.74 NEW AVENGERS #46 SI $2.99 MAR
6 11 83.95 MIGHTY AVENGERS #19 SI $2.99 MAR
7 12 83.48 ASTONISHING X-MEN #27 MD $2.99 MAR
8 4 79.42 AMAZING SPIDER-MAN #573 NWD* $3.99 MAR
9 16 78.00 UNCANNY X-MEN #503 MD $2.99 MAR
10 5 77.67 JUSTICE LEAGUE O/AMERICA #25 $3.99 DC
11 17 75.69 THOR #11 $2.99 MAR
12 18 74.42 JUSTICE LEAGUE O/AMERICA #26 $2.99 DC
13 7 73.51 FINAL CRISIS RAGE O/RED LANTERNS #1 $3.99 DC
14 23 69.66 CAPTAIN AMERICA #43 $2.99 MAR
15 24 69.34 JUSTICE SOCIETY O/AMERICA #19* $2.99 DC
16 9 66.97 ASTONISHING X-MEN GHOST BOXES #1 (Of 2) $3.99 MAR
17 27 66.45 AMAZING SPIDER-MAN #574 $2.99 MAR
18 28 66.30 AMAZING SPIDER-MAN #575 $2.99 MAR
19 30 63.39 X-MEN LEGACY #217 XOS 2 $2.99 MAR
20 31 63.38 DETECTIVE COMICS #849 RIP $2.99 DC
21 10 63.24 DARK TOWER TREACHERY #2 (Of 6)* $3.99 MAR
22 13 62.00 STAND CAPTAIN TRIPS #2 (Of 5)* $3.99 MAR
23 14 61.97 FINAL CRISIS LEGION O/THREE WORLDS #2 (Of 5) $3.99 DC
24 15 61.76 MARVEL ZOMBIES 3 #1 (Of 4)* $3.99 MAR
25 32 61.34 AVENGERS INVADERS #5 (Of 12)* $2.99 MAR
26 34 60.98 GREEN LANTERN #35 $2.99 DC
27 35 58.84 AVENGERS INITIATIVE #18 SI* $2.99 MAR
28 36 58.73 ULTIMATE ORIGINS #5 (Of 5) $2.99 MAR
29 37 57.48 X-FORCE #8 $2.99 MAR
30 38 56.61 WOLVERINE ORIGINS #29 XOS 3* $2.99 MAR
31 39 56.34 DEADPOOL #3 SI* $2.99 MAR
32 19 55.31 FINAL CRISIS SUBMIT #1 $3.99 DC
33 20 55.30 AMAZING SPIDER-MAN ANNUAL #1 $3.99 MAR
34 40 55.23 ACTION COMICS #870* $2.99 DC
35 21 52.97 FINAL CRISIS ROGUES REVENGE #3 (Of 3) $3.99 DC
36 22 52.81 X-MEN ORIGINAL SIN #1 XOS 1 $3.99 MAR
37 42 52.54 SUPERMAN #681 NEW KRYPTON* $2.99 DC
38 44 51.70 SECRET INVASION THOR #3 (Of 3) SI $2.99 MAR
39 25 51.55 SUPERMAN NEW KRYPTON SPECIAL #1* $3.99 DC
40 46 51.31 INVINCIBLE IRON MAN #6 $2.99 MAR
41 26 50.86 FINAL CRISIS REVELATIONS #3 (Of 5) $3.99 DC
42 48 50.59 ULTIMATE SPIDER-MAN #127 $2.99 MAR
43 49 49.61 SECRET INVASION X-MEN #3 (Of 4) SI $2.99 MAR
44 50 48.67 NIGHTWING #149 RIP $2.99 DC
45 29 48.16 ULTIMATE CAPTAIN AMERICA ANNUAL #1 $3.99 MAR
46 51 47.31 TRINITY #18 $2.99 DC
47 52 46.71 TRINITY #19 $2.99 DC
48 53 46.36 SUPERMAN BATMAN #53 $2.99 DC
49 54 46.11 TRINITY #20 $2.99 DC
50 33 45.96 ULTIMATE SPIDER-MAN ANNUAL #3 $3.99 MAR
51 55 45.46 TRINITY #21 $2.99 DC
52 56 44.88 BATMAN & OUTSIDERS #12 RIP $2.99 DC
53 57 44.87 TRINITY #22 $2.99 DC
54 58 44.56 GREEN LANTERN CORPS #29 $2.99 DC
55 59 44.45 DAREDEVIL #112* $2.99 MAR
56 60 43.73 TITANS #6 (RES) $2.99 DC
57 61 42.64 SECRET INVASION INHUMANS #3 (Of 4) SI $2.99 MAR
58 62 42.63 SKAAR SON OF HULK #4* $2.99 MAR
59 63 41.81 CABLE #7* $2.99 MAR
60 64 41.25 INCREDIBLE HERCULES #122* $2.99 MAR
61 66 40.65 SECRET INVASION AMAZING SPIDER-MAN #3 (Of 3) SI $2.99 MAR
62 41 40.54 THOR TRUTH O/HISTORY #1 $3.99 MAR
63 67 40.43 IRON MAN DIRECTOR OF SHIELD #34 SI $2.99 MAR
64 70 39.79 THUNDERBOLTS #125 SI $2.99 MAR
65 177 39.38 GI JOE A NEW BEGINNING #0 $1.00 IDW
66 43 39.29 ANGEL AFTER THE FALL #13 $3.99 IDW
67 71 38.62 WOLVERINE MANIFEST DESTINY #1 (Of 4) MD $2.99 MAR
68 72 38.19 TEEN TITANS #64 $2.99 DC
69 47 38.13 X-MEN MANIFEST DESTINY #2 (Of 5) MD $3.99 MAR
70 74 37.09 X-FACTOR #36 $2.99 MAR
71 75 36.96 NOVA #18 SI* $2.99 MAR
72 78 35.16 GUARDIANS OF GALAXY #6 SI $2.99 MAR
73 79 35.10 YOUNG X-MEN #7 MD* $2.99 MAR
74 81 34.21 SECRET INVASION FRONT LINE #4 (Of 5) $2.99 MAR
75 82 32.67 SUPERGIRL #34* $2.99 DC
76 84 32.31 WONDER WOMAN #25 $2.99 DC
77 85 31.75 TERROR TITANS #1 (Of 6) $2.99 DC
78 45 30.78 SUPERMANS PAL JIMMY OLSEN SPECIAL #1* $4.99 DC
79 88 30.58 PUNISHER WAR JOURNAL #24 SI $2.99 MAR
80 65 30.50 CAPTAIN AMERICA THEATER OF WAR OPERATION ZERO POINT $3.99 MAR
81 68 30.22 MARVEL 1985 #6 (Of 6) $3.99 MAR
82 69 30.05 X-MEN WORLDS APART #1 (Of 4) $3.99 MAR
83 207 29.54 PROJECT SUPERPOWERS VOL 02 SUPREMACY #0 $1.00 DE
84 90 28.94 ROBIN #179 $2.99 DC
85 92 28.78 BOOSTER GOLD #13 $2.99 DC
86 93 28.61 HELLBOY I/CHAPEL O/MOLOCH ONE SHOT $2.99 DAR
87 95 28.38 CIVIL WAR HOUSE OF M #2 (Of 5) $2.99 MAR
88 73 28.33 SPIKE AFTER THE FALL #4 (Of 4) $3.99 IDW
89 96 27.77 BOYS #23 (MR)* $2.99 DE
90 97 27.63 VENOM DARK ORIGIN #3 (Of 5) $2.99 MAR
91 99 27.44 DC UNIVERSE DECISIONS #2 (Of 4) $2.99 DC
92 100 27.39 STAR WARS LEGACY #29 VECTOR PART 10 O/12 $2.99 DAR
93 101 27.13 BRAVE & BOLD #18 $2.99 DC
94 102 27.02 FLASH #245 $2.99 DC
95 76 26.98 HULK MONSTER SIZE SPECIAL #1 $3.99 MAR
96 103 26.97 CAPTAIN BRITAIN AND MI 13 #6* $2.99 MAR
97 104 26.86 BOYS #24 (MR)* $2.99 DE
98 105 26.79 SECRET SIX #2 $2.99 DC
99 106 26.77 SUPERMAN BATMAN VS VAMPIRES WEREWOLVES #1 Of(6) $2.99 DC
100 77 26.43 X-MEN MAGNETO TESTAMENT #2 (Of 5) $3.99 MAR

TOP 100 GRAPHIC NOVELS

Based on Actual Unit Sales of Products Invoiced in October 2008

Qty Rank Retail Rank Index Title Price Ven
1 1 16.64 JOKER HC $19.99 DC
2 2 8.40 MARVEL ZOMBIES TP* $15.99 MAR
3 3 8.24 BOYS TP VOL 03 (MR) $19.99 DE
4 4 7.81 SERENITY BETTER DAYS TP $9.95 DAR
5 5 7.71 DARK TOWER LONG ROAD HOME HC $24.99 MAR
6 6 5.89 WATCHMEN TP* $19.99 DC
7 7 5.74 EX MACHINA TP VOL 07 EX CATHEDRA (MR) $12.99 DC
8 8 5.45 WARREN ELLIS AETHERIC MECHANICS GN (MR) $6.99 AVA
9 9 5.26 ULTIMATE X-MEN TP VOL 19 ABSOLUTE POWER $12.99 MAR
10 10 5.06 SAVAGE SWORD O/CONAN TP VOL 04 $19.95 DAR
11 11 4.80 JUSTICE TP VOL 02 $14.99 DC
12 12 4.63 LOEG BLACK DOSSIER TP $19.99 DC
13 13 4.29 PUNISHER MAX TP VOL 10 VALLEY FORGE (MR) $16.99 MAR
14 14 4.19 NORTHLANDERS TP VOL 01 SVEN THE RETURNED (MR) $9.99 DC
15 15 4.19 X-MEN TP MESSIAH COMPLEX $29.99 MAR
16 16 4.15 EMPOWERED TP VOL 04 (MR) $14.95 DAR
17 17 4.07 COUNTDOWN TO FINAL CRISIS TP VOL 03 $19.99 DC
18 18 3.77 GREEN LANTERN REVENGE O/GREEN LANTERNS TP $12.99 DC
19 19 3.72 ULTIMATE FANTASTIC FOUR TP VOL 11 SALEMS SEVEN $12.99 MAR
20 20 3.66 Y THE LAST MAN DELUXE EDITION HC VOL 01 (MR) $29.99 DC
21 21 3.65 DAREDEVIL TP CRUEL UNUSUAL $14.99 MAR
22 22 3.60 HELLSING TP VOL 09 $13.95 DAR
23 23 3.53 X-FORCE PREM HC VOL 01 ANGELS DEMONS* $19.99 MAR
24 24 3.46 MIGHTY AVENGERS TP VOL 02 VENOM BOMB $14.99 MAR
25 25 3.40 ULTIMATE IRON MAN II PREM HC* $19.99 MAR
26 26 3.39 SCALPED TP VOL 03 DEAD MOTHERS (MR) $17.99 DC
27 27 3.28 PUNISHER MAX TP FROM FIRST TO LAST (MR) $15.99 MAR
28 28 3.21 SPIDER-MAN TP VOL 01 BRAND NEW DAY $19.99 MAR
29 29 3.21 BATMAN AND THE OUTSIDERS TP VOL 01 CHRYSALIS $14.99 DC
30 30 3.17 HELLBLAZER FAMILY MAN TP (MR) $19.99 DC
31 31 3.12 ACME NOVELTY LIBRARY HC #19 (MR) $15.95 DRA
32 32 3.02 JIM BUTCHERS DRESDEN FILES HC VOL 01* $19.95 RAN
33 33 2.91 STAR WARS OMNIBUS EARLY VICTORIES $24.95 DAR
34 34 2.90 JUSTICE SOCIETY O/AMERICA THE NEXT AGE TP $14.99 DC
35 35 2.88 BERNIE WRIGHTSONS FRANKENSTEIN HC $29.95 DAR
36 36 2.80 OWLY GN VOL 05 TINY TALES $10.00 TOP
37 37 2.77 HELLBOY LIBRARY ED HC VOL 02 CHAINED COFFIN & OTHERS $49.95 DAR
38 38 2.75 SUPERMAN BATMAN SEARCH FOR KRYPTONITE HC $19.99 DC
39 39 2.74 SPIRIT FEMME FATALES TP $19.99 DC
40 40 2.72 BATMAN CHRONICLES TP VOL 06 $14.99 DC
41 41 2.71 GREEN LANTERN IN BRIGHTEST DAY TP $19.99 DC
42 42 2.62 SUPERMAN THIRD KRYPTONIAN TP $14.99 DC
43 43 2.60 ANNIHILATION CONQUEST TP BOOK 01 $24.99 MAR
44 44 2.52 ALCOHOLIC HC (MR) $19.99 DC
45 45 2.48 SHOWCASE PRESENTS BLACKHAWK TP VOL 01 $16.99 DC
46 46 2.47 SHOWCASE PRESENTS WORLDS FINEST TP VOL 02 $16.99 DC
47 47 2.42 YOUNG AVENGERS PRESENTS TP $16.99 MAR
48 48 2.37 ETERNALS BY NEIL GAIMAN HC VOL 01* $29.99 MAR
49 49 2.29 JLA THAT WAS THEN THIS IS NOW TP $14.99 DC
50 50 2.27 LEGEND OF ZELDA GN VOL 01 $7.99 VIZ
51 51 2.20 IMMORTAL IRON FIST PREM HC VOL 03 BOOK O/IRON FIST $24.99 MAR
52 52 2.20 BATMAN KILLING JOKE SPECIAL ED HC $17.99 DC
53 53 2.19 SPIRIT HC VOL 02 $24.99 DC
54 54 2.16 GRIMM FAIRY TALES TP VOL 04 $15.99 ZEN
55 55 2.15 GREEN ARROW BLACK CANARY WEDDING ALBUM HC $19.99 DC
56 56 2.09 EVIL DEAD TP $12.95 DAR
57 57 2.05 GANTZ TP VOL 02 $12.95 DAR
58 58 2.03 MMW X-MEN HC VOL 07* $54.99 MAR
59 59 2.02 SONIC THE HEDGEHOG ARCHIVES TP VOL 09 $7.95 ARC
60 60 2.02 X-MEN LONGSHOT PREM HC* $24.99 MAR
61 61 2.01 ESSENTIAL MARVEL HORROR TP VOL 02 $16.99 MAR
62 62 1.97 BATMAN DEATH MASK COLLECTED EDITION $9.99 DC
63 63 1.93 JONAH HEX LUCK RUNS OUT TP $12.99 DC
64 64 1.92 V FOR VENDETTA TP $19.99 DC
65 65 1.92 TOKEN $9.99 DC
66 66 1.89 DC COMICS GOES APE TP $19.99 DC
67 67 1.88 BIRDS OF PREY METROPOLIS OR DUST TP $17.99 DC
68 68 1.87 WALKING DEAD TP VOL 01 DAYS GONE BYE $9.99 IMA
69 69 1.85 EMIKO SUPERSTAR $9.99 DC
70 70 1.81 MMW ATLAS ERA HC VOL 01 JOURNEY INTO MYSTERY* $59.99 MAR
71 71 1.78 SPIDER-MAN TP A NEW GOBLIN $12.99 MAR
72 72 1.77 DOKTOR SLEEPLESS TP VOL 01 ENGINES O/DESIRE (MR) $26.99 AVA
73 73 1.75 PREDATOR OMNIBUS TP VOL 04 $24.95 DAR
74 74 1.73 QUEEN & COUNTRY DEFINITIVE ED TP VOL 03 $19.95 ONI
75 75 1.71 WILL EISNERS SPIRIT ARCHIVES HC VOL 25 $59.99 DC
76 76 1.71 CATWOMAN CRIME PAYS TP $14.99 DC
77 77 1.69 HULK PREM HC HEART O/ATOM* $29.99 MAR
78 78 1.68 CAIRO SC (MR) $17.99 DC
79 79 1.66 BATMAN DARK KNIGHT RETURNS TP $14.99 DC
80 80 1.65 CROSSING MIDNIGHT TP VOL 03 SWORD I/SOUL (MR) $14.99 DC
81 81 1.64 IRON MAN TP DRAGON SEED SAGA $16.99 MAR
82 82 1.64 FATE STAY NIGHT GN VOL 01 (Of 5) $9.99 TOK
83 83 1.61 BLUE BEETLE TP VOL 04 ENDGAME $14.99 DC
84 84 1.60 HEAVY LIQUID HC (MR) $39.99 DC
85 85 1.60 SKY DOLL PREM HC (MR) $24.99 MAR
86 86 1.56 STREET FIGHTER TRIBUTE TP $39.99 UDO
87 87 1.55 FULLMETAL ALCHEMIST TP VOL 17 $9.99 VIZ
88 88 1.51 LOCKE & KEY HC $24.99 IDW
89 89 1.50 SPIDER-MAN PREM HC WITH GREAT POWER $24.99 MAR
90 90 1.50 MARVEL ENCYCLOPEDIA HC VOL 05 MARVEL KNIGHTS $29.99 MAR
91 91 1.50 LEGION OF SUPER HEROES ENEMY RISING HC $19.99 DC
92 92 1.48 NUMBER O/BEAST TP $19.99 DC
93 93 1.46 STAR WARS FORCE UNLEASHED GN $15.95 DAR
94 94 1.46 BTVS SEASON 8 TP VOL 02 NO FUTURE FOR YOU $15.95 DAR
95 95 1.43 JOSS WHEDONS FRAY FUTURE SLAYER TP $19.95 DAR
96 96 1.40 BATMAN THE LONG HALLOWEEN TP $19.99 DC
97 97 1.40 Y THE LAST MAN TP VOL 01 UNMANNED $12.99 DC
98 98 1.40 FRIDAY THE 13TH TP VOL 02 (MR) $17.99 DC
99 99 1.39 GRIMM FAIRY TALES PIPER TP $15.99 ZEN
100 100 1.39 INCREDIBLE HERCULES PREM HC SECRET INVASION $19.99 MAR

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