The Full Nielsen: DC's Complete NEW 52 Consumer Survey

Preview

Last fall, DC Comics along with The A.C. Nielsen Company conducted a consumer research study via in-store, online and e-mail surveys of readers who purchased DC's The New 52 monthly comics.

The survey with nearly 6000 responses identified New 52 readers demographically and recorded their buying habits where and when consumers purchased their comics, and in what published form.

Since that time, the publisher has shared some of the key results of the survey with the online comics community through blog posts on their official website and in interviews with the press.

Recently, however, DC have provided comic book retailers with a 39 page PowerPoint presentation with more extensive and detailed survey results.

That full presentation follows...

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