December Comics Sales Strong To Close Out 2012

While it may seem a little counter-intuitive to release year-end 2012 Direct Market sales figures before the December numbers, Diamond Comics Distributors released those December 2012 charts Friday, three days after their release of yearly charts.

So while nothing about December should come as a big surprise, here are the facts & figures anyway:

 

As we already know, Amazing Spider-Man #700 (the 4th best selling book of the year) was the bestselling title in December, and with a cover price of $7.99, went a long way to boost Marvel's Dollar Market Share to a robust Dollar Share win (more on Market Share in a moment).

Avengers #1 (the 10th best selling title of the year) was of course #2, with DC's Batman #15 coming in third place.

Overall in the Top 10, Marvel's Marvel NOW! and DC's "Death of the Family" Batman-Joker crossover helped the two rivals split it pretty evenly, 6 to 4 in favor of Marvel.

The bestselling trade paperback of December was also the bestselling trade of the year, which of course was the unstoppable juggernaut The Walking Dead Volume 1: Days Gone Bye.

As mentioned, Marvel NOW! and Amazing #700 helped power Marvel to a duo-Market Share victory - 36.12% Unit Share (compared to DC's 34.84%) and 33.40% Dollar Share (to DC's New 52-low 29.69%).

Image Comics and The Walking Dead continue to put up impressive numbers, with Image clocking in at a significant 9.10% Dollar Share and 8.45% Unit Share.

[note: this story has been edited to correct the Dollar and Unit Market share figures, which were reversed in the first version of this story].

Comparative sales wise, we already knew overall 2012 industry sales were up 14.72% over 2011, but the December numbers were even more impressive than that. Comic book sales were up over 19% over December 2011 (the 4th month of the New 52) and overall sales were up 15.74% over the same period a year ago, making this a very nice holiday season for comic book retailers.

Look for more December and 2012 year-end sales analysis by our content partners at Comichron here soon.

December 2012’s Publisher Market Share chart, Comparative Sales Statistics, and Top 10 Comic Book chart and Top 10 Graphic Novel charts follow below:

TOP COMIC BOOK PUBLISHERS 

RETAIL MARKET SHARE 

PUBLISHER 

SHARE 

MARVEL COMICS

33.40%

DC COMICS

29.69%

IMAGE COMICS

9.10%

IDW PUBLISHING

5.82%

DARK HORSE COMICS

5.49%

DYNAMITE ENTERTAINMENT

2.60%

BOOM! STUDIOS

1.69%

EAGLEMOSS PUBLICATIONS LTD

1.13%

VIZ MEDIA

0.94%

AVATAR PRESS INC

0.91%

OTHER NON-TOP 10

3.80%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

36.12%

DC COMICS

34.84%

IMAGE COMICS

8.49%

IDW PUBLISHING

4.79%

DARK HORSE COMICS

4.56%

DYNAMITE ENTERTAINMENT

2.93%

BOOM! STUDIOS

1.88%

VALIANT ENTERTAINMENT LLC

0.93%

ZENESCOPE ENTERTAINMENT INC

0.82%

AVATAR PRESS INC

0.75%

OTHER NON-TOP 10

1.59%

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

DECEMBER 2012 VS. NOVEMBER 2012

COMICS

-1.67%

-3.45%

GRAPHIC NOVELS

-4.27%

-4.03%

TOTAL COMICS/GN

-2.42%

-3.49%

DECEMBER 2012 VS. DECEMBER 2011

COMICS

19.03%

12.93%

GRAPHIC NOVELS

8.25%

6.65%

TOTAL COMICS/GN

15.74%

12.50%

FOURTH QUARTER 2012 VS. THIRD QUARTER 2012

COMICS

5.90%

6.71%

GRAPHIC NOVELS

-1.57%

-11.29%

TOTAL COMICS/GN

3.50%

5.19%

FOURTH QUARTER 2012 VS. FOURTH QUARTER 2011

COMICS

9.51%

4.42%

GRAPHIC NOVELS

14.53%

13.86%

TOTAL COMICS/GN

11.00%

5.04%

YEAR 2012 VS. YEAR 2011

COMICS

14.94%

11.41%

GRAPHIC NOVELS

14.26%

13.66%

TOTAL COMICS/GN

14.72%

11.58%

TOP 10 COMICS

RANK

DESCRIPTION

PRICE

1

AMAZING SPIDER-MAN #700

$7.99

2

AVENGERS #1

$3.99

3

BATMAN #15

$3.99

4

JUSTICE LEAGUE #15

$3.99

5

DETECTIVE COMICS #15

$3.99

6

AVENGERS #2

$3.99

7

CABLE AND X-FORCE #1

$3.99

8

BATMAN AND ROBIN #15

$2.99

9

ALL-NEW X-MEN #3

$3.99

10

THUNDERBOLTS #1

$2.99

TOP 10 GRAPHIC NOVELS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD VOL. 1: DAYS GONE BYE TP

$9.99

IMA

2

THE WALKING DEAD VOL. 2: MILES BEHINDUSTP

$14.99

IMA

3

CHEW VOLUME 6: SPACE CAKES TP (MR)

$14.99

IMA

4

SAGA VOLUME 1 TP

$9.99

IMA

5

FATALE VOLUME 2: DEVIL'S BUSINESS TP (MR)

$14.99

IMA

6

THE WALKING DEAD VOL. 3: SAFETY BEHIND BARS

$14.99

IMA

7

BUFFY THE VAMPIRE SLAYER SEASON 9 VOL. 2: ON YOUR OWN TP

$17.99

DAR

8

GREEN LANTERN VOLUME 2: REVENGE OF THE BLACK HAND HC

$24.99

DC

9

THE WALKING DEAD VOL. 17: SOMETHING TO FEAR TP (MR)

$14.99

IMA

10

DAREDEVIL BY MARK WAID VOLUME 2 TP

$15.99

MAR

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