October 2012 Comics Sales Best 2011-Early NEW 52 Figures

Diamond Comic Distributors released their October 2012 sales figures Friday, and as expected Marvel's initial Marvel NOW! debut title Uncanny Avengers was the bestselling title for the month, helping Marvel regain their industry king-of-the-mountain status after being rolled down the hill by DC last month.

 

Marvel, who's already let it be known Uncanny Avengers (with a bevy of variant covers) sold well north of 300k copies to comic book retailers, won both the Unit and Dollar Market Share categories over DC, 35.14% vs. 31.51% Dollar, and 39.54% vs. 34.40% Unit.

The publisher also had the second bestselling title of the month - Avengers vs. X-Men #12 - and in what's lately become a rarity, can claim five of the Top 10 titles. DC only had four Top 10 titles - including Batman #13 (#3) - due to The Walking Dead #103 (#9) cracking the Top 10.

NYCC 2011: DC All Access: SUPERMAN Panel
NYCC 2011: DC All Access: SUPERMAN Panel
 

The bestselling graphic novel of the month was the second volume of J. Michael Straczynski and Shane Davis' OGN Superman: Earth One.

As has been the trend in 2012, and is now doubly important because year-to-date comparison are being made post-DC's New 52 relaunch, the big, noteworthy story is comics book and graphic novel sales were up over 21% over September 2012 and an astounding 19.50% over October 2011 sales, which was just the second month of DC's relaunch. While comic book unit sales were down a slight 0.82% over the same month last year, the growth can be largely attributed to an eye-popping 53.87% growth in trade paperback and graphic novel sales.

Year-to-date total comics and graphic novels sales in 2012 are up 16.55% over 2011 and more and more it looks like comic book retailers are poised to have a very strong holiday season, to wrap up an historically strong year.

Look for more October sales analysis by our content partners at Comichron later Friday.

October 2012’s Publisher Market Share chart, Comparative Sales Statistics, and Top 10 Comic Book chart and Top 10 Graphic Novel charts follow below:

PUBLISHER MARKET SHARES 

RETAIL MARKET SHARE 

PUBLISHER 

SHARE 

MARVEL COMICS

35.14%

DC COMICS

31.51%

IMAGE COMICS

8.47%

IDW PUBLISHING

4.62%

DARK HORSE COMICS

3.81%

DYNAMITE ENTERTAINMENT

2.71%

BOOM! STUDIOS

1.29%

AVATAR PRESS INC

1.26%

RANDOM HOUSE

1.19%

ZENESCOPE ENTERTAINMENT INC

1.03%

OTHER NON-TOP 20

8.96%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

39.54%

DC COMICS

34.40%

IMAGE COMICS

7.60%

IDW PUBLISHING

3.82%

DARK HORSE COMICS

3.11%

DYNAMITE ENTERTAINMENT

2.78%

BOOM! STUDIOS

1.39%

AVATAR PRESS INC

1.04%

ZENESCOPE ENTERTAINMENT INC

1.03%

ARCHIE COMIC PUBLICATIONS

0.80%

OTHER NON-TOP 10

4.49%

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

OCTOBER 2012 VS. SEPTEMBER 2012

COMICS

20.02%

16.15%

GRAPHIC NOVELS

24.41%

13.11%

TOTAL COMICS/GN

21.45%

15.90%

OCTOBER 2012 VS. OCTOBER 2011

COMICS

7.44%

-0.82%

GRAPHIC NOVELS

53.87%

52.85%

TOTAL COMICS/GN

19.50%

2.11%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

COMICS

15.89%

12.31%

GRAPHIC NOVELS

17.97%

17.10%

TOTAL COMICS/GN

16.55%

12.68%

TOP 10 COMICS

RANK

DESCRIPTION

PRICE

VENDOR

1

UNCANNY AVENGERS #1

$3.99

MAR

2

AVENGERS VS. X-MEN #12

$4.99

MAR

3

BATMAN #13

$3.99

DC

4

JUSTICE LEAGUE #13

$3.99

DC

5

A PLUS X #1

$3.99

MAR

6

GREEN LANTERN #13

$2.99

DC

7

DETECTIVE COMICS #13

$3.99

DC

8

AVX VS. #6

$3.99

MAR

9

WALKING DEAD #103 (MR)

$2.99

IMA

10

AVX: CONSEQUENCES #1

$3.99

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

SUPERMAN: EARTH ONE VOLUME 2 HC

$22.99

DC

2

SAGA VOLUME 1 TP

$9.99

IMA

3

THE WALKING DEAD COMPENDIUM VOL. 2 TP

$59.99

IMA

4

THE WALKING DEAD VOL. 1: DAYS GONE BYE TP

$9.99

IMA

5

THE WALKING DEAD VOL. 2: MILES BEHIND US TP

$14.99

IMA

6

BATMAN: THE DARK KNIGHT VOLUME 1: KNIGHT TERRORS HC

$24.99

DC

7

DEADPOOL KILLS THE MARVEL UNIVERSE TP

$14.99

MAR

8

NIGHTWING VOL. 1: TRAPS AND TRAPEZES TP

$14.99

DC

9

V FOR VENDETTA: BOOK AND MASK SET

$24.99

DC

10

BATMAN VOL. 1: THE COURT OF OWLS HC

$24.99

DC

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