NYCC: DC & Kia Motors Unveil Kia Optima Batmobile
"BATMAN COMIC BOOKS INSPIRE TRICKED OUT KIA OPTIMA MAKING WORLD DEBUT IN NEW YORK’S TIME WARNER CENTER THIS WEEK"
Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark Knight’s Personality and Pursuit of Justice From Comic Book Pages to Kia’s Flagship Sedan
• Batman-themed Optima is the first of eight customized Kia vehicles representing characters from the Justice League to benefit DC Entertainment‘s •We Can Be Heroes• giving campaign
1 Based on 5-year cumulative growth between 12-month retail sales for periods ending September 2007 and September 2012 of all U.S. automotive brands.
Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batman- themed Optima, transforming the exterior with a matte- and piano-black paint scheme, a dramatically lowered coilover suspension and muscular ground effects kit, huge Ksport performance brakes for extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system. Other exterior modifications include a custom front grille shaped like a batwing that took over 40 hours to create, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID headlights.
As Kia‘s sales have grown, so has the company‘s role as a responsible corporate citizen, and the Batman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom •We Can Be Heroes• video that demonstrates how one small act can make anyone a hero.Got a comment? There's lots of conversation on Newsarama's FACEBOOK and TWITTER!