"BATMAN COMIC BOOKS INSPIRE TRICKED OUT KIA OPTIMA MAKING WORLD DEBUT IN NEW YORK’S TIME WARNER CENTER THIS WEEK"
Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark Knight’s Personality and Pursuit of Justice From Comic Book Pages to Kia’s Flagship Sedan
• Batman-themed Optima is the first of eight customized Kia vehicles representing characters from the Justice League to benefit DC Entertainment‘s •We Can Be Heroes• giving campaign
NEW YORK, October 10, 2012 – Kia Motors America (KMA) has teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Center and signals the beginning of a 10-month partnership based on the iconic characters that make up the Justice League. Influenced by the artistry of comic book icon, Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment‘s •We Can Be Heroes• giving campaign, a relief effort to fight hunger in the Horn of Africa (www.WeCanBeHeroes.org). Fitting for the caped crusader‘s dark and mysterious personality, Kia‘s range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek, aggressive design customized with several unique Batman elements.
•Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia‘s top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car‘s potent combination of premium features and turbocharged performance,• said Michael Sprague, executive vice president, marketing and communications, KMA. •The Optima is our best-selling vehicle and has played a significant role in Kia becoming one of the fastest-growing automotive brands in the U.S. over the last five years1, and it is the perfect platform to introduce our partnership with DC Entertainment and the Justice League to benefit the ••We Can Be Heroes‘ campaign.•
1 Based on 5-year cumulative growth between 12-month retail sales for periods ending September 2007 and September 2012 of all U.S. automotive brands.
Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batman- themed Optima, transforming the exterior with a matte- and piano-black paint scheme, a dramatically lowered coilover suspension and muscular ground effects kit, huge Ksport performance brakes for extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system. Other exterior modifications include a custom front grille shaped like a batwing that took over 40 hours to create, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID headlights.
Moving beneath the cape, the Optima‘s seating surfaces are costumed in custom black leather and suede with bold yellow accent stitching. Gotham City‘s streets are full of villains and the Batman- themed Optima is ready for action at a moment‘s notice with a Bat suit and cowl mounted in the trunk and utility throwing stars installed in the center console.
As Kia‘s sales have grown, so has the company‘s role as a responsible corporate citizen, and the Batman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom •We Can Be Heroes• video that demonstrates how one small act can make anyone a hero.
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