Marvel has given Newsarama this exclusive look at a cover to January's Thunderbolts #3. According to the publisher you're looking at the Red Leader (would that make him the Reader, in Marvel-Hulk vernacular?)
The publisher also tells us if you've now noticed all the Marvel NOW! new Thunderbolts covers have a red tint to them, that there's a "story reason" for that.
The Thunderbolts is writer Daniel Way and artist Steve Dillon's new take on the concept teaming Venom, the Punisher, Deadpool, and Elektra under the direction of the Red Hulk.