LIEFELD Tweets More About Views on DC Editorial
Explaining that "this isn't juicy stuff, this is nuts and bolts stuff," Liefeld described multiple occasions where he was given contradictory editorial direction or notes on the three DC New 52 titles he was involved with, Deathstroke, Grifter and The Savage Hawkman.
"When I speak of re-write's at DC, I'm speaking of having to implement the latest editorial directive. Mostly at the last minute," he wrote. "Grifter was supposed to be part of a huge fall cross-over. Grifter was to cross-over into a larger story with Helspont and the Daemonites. The other titles were Superman, Supergirl, Red Lantern[s]... I was told that Voodoo was ending and to implement her into the story. I had to connect to the events in the Superman annual. Grifter was featured in the Superman annual, as was Hawkman. I wrote Grifter #13 and it placed him in the center of the Daemonite plot. I arrived at Comic-con to be informed that the Superman office changed their mind, whatever that means and there was now no fall cross-over. So issue #13 had to be re-written from page one."
The most problematic series for the creator was apparently The Savage Hawkman. Writing that the title originally "really worked, they let me rip," things apparently hit a roadblock early on.
"There was an editorial shift and everything I'd laid out and was approved was unraveling. I stood my ground in defense of what I thought was a strong, positive vision," Liefeld explained, saying that he quit the book on July 4th, feeling that he thought that the editor wanted to write the book for himself. This apparently resulted in the swift movement from someone higher in the DC Comics food chain, as Liefeld went on to explain that "on July 5th I was assured that there would be an editorial change, [the editor in question] had a bad track record and had previous creator conflicts."
(In Liefeld's telling, this led to DC executives telling Liefeld that "they would remove him," meaning the editor; as he goes on to say "By July, I had a new editor, my 3rd on Hawkman in 6 months," it's unclear if he's talking about the July 4th/5th editorial replacement, or whether conflict between the creator and editorial led to two replacement editors.)
According to Liefeld, he "loved being deep in the corporate culture for a year[, did] my best to be a good team player [and] was well compensated" for the experience. This sort of thing, he wrote, "comes with the game if you accept the assignments," but he feels that "the new corporate culture of both companies [DC and Marvel] has never been more stressful because they are in the crosshairs of parent companies."
However, he added, "The synergy in trying to fuse the comics with the larger entertainment component can be very exciting. And rewarding." Liefeld has personal experience with that last point, of course; earlier this week, it was announced that his creator-owned series Bloodstrike has been optioned for development as a movie, with the creator acting as a producer on the project.
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