Marvel is encouraging retailers to host launch parties for their ongoing relaunch intiative Marvel NOW!. The initiative officially launches with Uncanny Avengers #1 on October 10, 2012, and retailers have some big incentives to celebrate.First off is the "Call Me Maybe" Deadpool variant cover for the first issue. The cover features Deadpool's reasons for his inclusion on the team and well, we'll let you read those for yourself in the image on the right. In addition, Marvel is providing free party kits, including postcards, flyers, poster, tickets, pins, and much more. Marvel's official release, with all the details and the retailer order number, follows. Marvel NOW! Announces UNCANNY AVENGERS LAUNCH PARTIES!
Marvel’s making sure all comic book stores worldwide are prepared for the biggest launch of the year with the Uncanny Avengers Launch Parties on Wednesday, October 10th – all day long! In addition to being the first in line to purchase Uncanny Avengers #1, fans will also be able to receive special items exclusive to these parties!
To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a free Uncanny Avengers Party Kit from Marvel, containing exclusive promotional materials. In order to receive this party kit, every retailer just needs to opt in though Diamond.
“There is no better time than NOW! to get excited for the kick-off title of our new initiative,” said David Gabriel, Marvel Senior Vice-President of Sales. “We’ve taken everything we’ve learned up to this point and are making sure all of our valued retail partners have what they need to get their fans buzzing for this event. Whether it’s advertising, promotional material, multi-tiered ordering incentives or limited edition variant covers, Marvel is committed to making sure that Uncanny Avengers #1 is their highest selling title of the year for comic ships worldwide.”
All retailers who opt into the parties will receive the following as part of the Uncanny Avengers Party Kit:
Uncanny Avengers Postcards
Uncanny Avengers Customizable Flyer
Uncanny Avengers Customizable Press Release
Uncanny Avengers Backlist Sales
Uncanny Avengers Mini Posters
Uncanny Avengers Promo Items
Uncanny Avengers #1 Personalized Variant
Uncanny Avengers Party Lithographs
Mass media promotion around the launch of Uncanny Avengers and the associated parties
Promotion of parties to Marvel fan base via Marvel.com, Twitter and Facebook
An additional discount on in stock trade paperbacks
Free Uncanny Avengers Party Tickets
Free Uncanny Avengers Pins
Free Uncanny Avengers in-store signage and shelf-talkers
And that’s not all! Retailers who opt in for Uncanny Avengers Launch Parties will also be eligible to order a Uncanny Avengers #1 Deadpool Call Me Maybe Variant! From red-hot artist Mark Brooks, Deadpool is looking to fill a spot on Rick Remender and John Cassaday’s superstar lineup of heroes….but they don’t seem to be answering his calls. This one of a kind variant will have fans flocking to their stores to grab this must have cover!
Retailers, please check the Marvel Mailer or Diamond Daily for regular updates about the Uncanny Avengers Launch Parties.
Each issue of Uncanny Avengers includes a code for a free digital copy on the Marvel Comics app for iOS and Android devices and in the Marvel Digital Comics Shop. Additionally, each issue of Uncanny Avengers features special augmented reality content available exclusive through the Marvel AR app – including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.
An all-new direction! All-new threats! This is Uncanny Avengers NOW!
This November, Rick Remender & John Cassaday redefine what it means to be Earth’s Mightiest in Uncanny Avengers #1!
For more on Marvel NOW!, please visit now.marvel.com and join the conversation on Twitter using #MarvelNOW.
UNCANNY AVENGERS #1 (AUG120550)
UNCANNY AVENGERS LAUNCH PARTY OPT IN (JUL128110)
Written by RICK REMENDER
Art & Cover by JOHN CASSADAY
FOC – 9/3/12, ON-SALE – 10/10/12Got a comment? There's lots of conversation on Newsarama's FACEBOOK and TWITTER!